Published: September 30, 2025 Sony announces the FE 100mm F2.8 Macro GM OSS ($1,498), the new medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling. “We’re on a constant mission to expand creative possibilities for visual storytellers, and the FE 100mm […]
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Published: August 26, 2025 Sony releases FX3 Firmware Update 7.00 & FX30 Firmware Update 6.00 Benefits and Improvements • Adds a home screen (BIG6) where you can easily review the shooting settings and equipment configurations when shooting movies Adds a Fixed/Variable mode that supports S&Q shooting settings by directly specifying the shooting frame rate without
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Published: August 21, 2025 Sony Alpha 1 II has been awarded EISA Camera of the Year for 2025-2026. Sony also won top awards for: Lens of the Year: Sony FE 50-150mm F2 GM Standard Zoom Lens: Sony FE 28-70mm F2 GM Portrait Lens: Sony FE 85mm F1.4 GM II Ultra-Wide Angle Lens: Sony FE 16mm
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Published: August 20, 2025 Sony has released a7R V Firmware Update 3.01 for improved camera operation. Benefits and Improvements • Improves the operational stability of the camera Previous Benefits and Improvements All previous benefits and improvements are included in this update. Required Downloads Read this section before downloading the file. Precautions when updating from Ver.
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Published: August 19, 2025 Sigma announces a pair of ultra-fast E-mount lenses: the 200mm F2 full-frame telephoto and 12mm F1.4 APS-C ultra wide lens. Sigma 200mm f/2 DG OS Sports Lens ($3,299) is a unique telephoto prime combines an ultra-fast maximum aperture with a distinctly narrow field of view, offering expressive bokeh effects, visual compression,
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