Published: October 30, 2025 Sony releases Alpha 1 II Firmware Update 4.00 packed with new features including Real-time Recognition AF+ with improved subject detection and tracking capabilities, Preset Focus and Film 2, Film 3 Creative Looks. Applicable Model This information is for the following models: ILCE-1M2 Benefits and Improvements • Adds support for Real-time Recognition […]
Sony Releases Alpha 1 II Firmware Update 4.00 Read More »
Published: October 22, 2025 Black Friday arrived early for Sony Alpha creators. For a limited time, you can Save $900 on Sony a7R V and $700 on a7 IV cameras. Save $900 on Sony a7R V SAVE $900 on Sony a7R V from B&H Photo | Amazon | Sony Save $700 on Sony a7 IV
Save $900 on Sony a7R V and $700 on a7 IV Cameras Read More »
Published: October 7, 2025 Get Prime Day Deals 2025 on Sony Cameras with added benefits directly from Sony. • SAVE $400 on Sony a7R V from Sony | Amazon • SAVE $500 on Sony a7 IV from Sony | Amazon • SAVE $300 on Sony a7 III from Sony | Amazon • SAVE $100 on
Prime Day Deals on Sony Cameras Read More »
Published: October 2, 2025 It’s been a decade since the release of the Sony FE 90mm F2.8 Macro G OSS and for nearly half that time, users have been begging for a G Master version. Sony has finally answered with a new G Master macro with best in class corner-to-corner sharpness, smoother bokeh thanks to
Tale of the Tape: Sony FE 100mm F2.8 Macro GM OSS -vs- FE 90mm F2.8 Macro G OSS Read More »
Published: September 30, 2025 Sony FE 100mm F2.8 Macro GM OSS lens ($1,498) offers outstanding image quality, a greater-than-life-size 1.4x maximum magnification, compatibility with Sony teleconverters plus an array of physical controls and dials to improve the close-up photography experience. The medium-telephoto prime can also serve as a general-purpose role in a photographer’s toolkit with
Sony FE 100mm F2.8 Macro GM OSS Available for Pre-Order NOW! Read More »