Lens Announcements

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Venus Optics Announces Laowa 55mm & 100mm F2.8 Tilt-Shift Macro Lenses

Published: December 17, 2024 Venus Optics introduces a pair of Tilt-shift Macro lenses for full-frame cameras: Laowa 55mm & 100mm f/2.8 Tilt-Shift 1X Macro featuring a precise tilt of ±10°, a shift of ±12mm, and an impressive 1:1 magnification. These lenses allow photographers to easily manipulate the plane of focus and adjust the perspective distortions. […]

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Venus Optics Announces Fullframe Laowa 15mm f/5 Cookie FF Lens

Published: November 12, 2024 Venus Optics announces a pancake-style ultra-wide-angle lens for the full-frame camera. The new Laowa 15mm f/5 Cookie FF Lens ($399) weighs only 158g but offers a remarkable 110° angle of view. The lens offers auto-aperture for Sony E and Nikon Z mounts, plus an additional silver version for those seeking a

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Viltrox Announces AF 28mm F4.5 Pancake FE Lens

Published: October 15, 2024 Viltrox AF 28mm f/4.5 lens ($99) is a full frame pancake lens for Sony E-mount cameras offering a classic focal length for street photography paired with compact design. Thanks to ultrathin and lightweight design, the lens remains stealthy small – ideal for capturing candid shots. When presented with a backlit situation,

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Tamron Announces 90mm F2.8 Di III Macro VXD lens

Published: September 26, 2024 Tamron 90mm f/2.8 Di III VXD Macro Lens ($699) for full-frame mirrorless Sony E-mount cameras offering 1:1 magnification and a 9.1″minimum focusing distance, ideal for shooting small and nearby subjects. Its short telephoto, large f/2.8 aperture, and 12-blade diaphragm is also well-suited for portrait photography. Its compact, lightweight design also makes

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Tamron Announces 28-300mm f/4-7.1 Di III VC VXD E-Mount Lens

Published: July 31, 2024 Tamron 28-300mm f/4-7.1 Di III VC VXD Full-frame E-mount lens ($899) is a travel-friendly zoom with a sweeping focal range allowing users to capture wide-angle scenes as easily as intimate close-ups. Designed for Sony E-mount mirrorless camera systems, this lens has a complementary lightweight design, weighing just 1.3 lbs. Handheld shooting

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