The new Sony Imaging Edge Mobile app will replace Sony’s current PlayMemories Mobile™ app.

Transfer & Tagging add-on will be released in March offering instant transfer of images from camera to a connected mobile devices while shooting.

Jpegs can be transferred when utilizing the new “Auto background transfer to Smartphone” functionality, allowing users to easily share content direct from their phone to social media platforms.

The mobile application also supports 4K movie proxy file transfer and remote control functionality.

It also enables voice input for text captioning to help streamline communication and overall workflow between photographers and other team members. There is also an online function that will allow you to sync a Caption Glossary between multiple devices.

Here’s a preview of how Transfer & Tagging works:

Sony a6400 cameras are available for pre-order now and are expected to begin shipping in February. This a6300 replacement features fully articulated LCD for vloggers or selfies, improved AF and built-in interval shooting.

Sony a6400 Mirrorless Digital Camera (Body Only) – Pre-order Now for $898
Sony a6400 Mirrorless Digital Camera with 16-50mm Lens – Pre-order Now for $998
Sony a6400 Mirrorless Digital Camera with 18-135mm Lens – Pre-order Now for $1,298

SAN DIEGO — Jan. 15, 2019 — Sony Electronics Inc. today announced the release of new Imaging Edge™ mobile applications plus several updates to the ‘Remote,’ ‘Viewer’ and ‘Edit’ desktop applications that will bring exciting new features to all Sony imaging customers ranging from casual hobbyists to working professionals.

New Imaging Edge Mobile Applications

The newly introduced mobile application named Imaging Edge Mobile is the successor to Sony’s PlayMemories Mobile™ app and will offer instant transfer of images from camera to a connected mobile devices while shooting. Images can be transferred when utilizing the new “Auto background transfer to Smartphone” functionality, allowing users to easily share content direct from their phone to social media platforms. The mobile application also supports 4K movie transfer and remote control functionality.

For professional photographers, Sony will be releasing a new mobile application ‘Transfer & Tagging add-on’ that will support instant delivery workflow by allowing users to transfer content to their mobile devices via the camera’s FTP background transfer functionality, without distraction from their shooting. It also enables voice input for text captioning to help streamline communication and overall workflow between photographers and other team members. There is also an online function that will allow you to sync a Caption Glossary between multiple devices.

Sony’s new Imaging Edge mobile application and ‘Transfer & Tagging add-on’ will be available in March 2019.

Enhancements of ‘Remote’ ‘Viewer’ ‘Edit’ Desktop Applications

The desktop version of Sony’s Imaging Edge application will be updated as well, with workflow support of time-lapse movie creation, making it an ideal match for Sony’s newest interchangeable lens cameras with built-in interval recording. Other new features to maximize usability have been added as well, such as comparison display and collection functions, as well as a new and improved user interface.

The latest Version 1.4 of Desktop Applications ‘Remote’ ‘Viewer’ ‘Edit’ will be available later this month.

For more information on the new application updates, please visit the Imaging Edge website.

A variety of exclusive stories and exciting new content related to all of Sony’s exciting announcements can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand. The new content will also be posted directly at the Sony Camera Channel on YouTube.

1 A successor application of PlayMemories Mobile. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile

2 Compatible with ILCE-9 with software update Ver.5.0 or later. Files are imported in 2MP size when using this function

3 Compatible with ILCE-9 with software update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3, ILCE-6400, DSC-RX10M4, DSC-RX100M6, DSC-RX100M5A.

Availability of video transfer and playback varies depending on smartphone in use

4 Add-on mobile application for ‘Imaging Edge Mobile’. Available countries: US/Canada/UK/France/Germany/Hong Kong/China/Australia/Japan. User registration is required to use this application.

Compatible with ILCE-9 with software update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3

5 Compatible with ILCE-9 with software update Ver.5.0 or later

6 The voice input of this application uses the service provided by Google. If Google services are not available, you cannot use the voice input. Please use the keyboard input

7 RAW processing adjustments by batch, adding music/texts, outputting 4K movie are also available

Sony Announces its Next-generation a6400 Mirrorless Camera with Real-time Eye Autofocus, Real-time Tracking and World’s Fastest AF

New APS-C Mirrorless Camera Features Excellent Image Quality, Compact Design and Many Advanced Technologies From Sony’s Full-frame Lineup

• World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area
• Advanced Real-time Eye AF
• New Real-time Tracking for object tracking
• 24.2MP APS-C Exmor™ CMOS image sensor and latest-generation BIONZ X™ image processor
• 180-degree fully tiltable LCD touch screen for self-recording
• High-speed continuous shooting at up to 11 fps mechanical shutter / 8 fps silent shooting with continuous AF/AE tracking
• High-resolution 4K movie recording with full pixel readout and no pixel binning, plus advanced AF speed and stability
• Interval recording for time-lapse videos

SAN DIEGO — Jan. 15, 2019 — Sony Electronics Inc. today introduced an exciting new addition to its E-mount mirrorless camera lineup – the a6400 (model ILCE-6400).

Sony α6400 ($898 Body only) brings many of Sony’s most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastesti autofocus (AF) acquisition of 0.02 secondsii, while also introducing the new advanced “Real-time Eye AF” and ”Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fpsiv with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4Kvi video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers.

“The a6400 represents another important step in the growth of Sony’s overall interchangeable lens camera lineup,” said Neal Manowitz, vice president of Imaging Solutions at Sony Electronics. “By bringing so many of our latest and most advanced technologies from full-frame cameras to a brand new APS-C model, we are giving today’s creators more options than ever to realize their vision.”

Speedy Performance that Captures Decisive Moments

The impressive autofocus system on the new α6400 inherits many technologies from Sony’s newest line-up of full-frame cameras including the a9, a7R III and a7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 secondsii and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.

The a6400 introduces advanced “Real-time Eye AF,” the latest version of Sony’s acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject’s eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers.

Also debuting on the α6400 is Sony’s newly developed “Real-time Tracking.” This mode utilizes Sony’s latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject’s eyevii is monitored in real time with extremely high tracking precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function as well.

In terms of overall shooting speeds, the new camera can shoot at up to 11 fpsiv with full AF/AE tracking while utilizing the mechanical shutter, and up to 8 fpsv with full AF/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard / 46 frames RAW compressed, greatly increasing the chances of capturing the perfect moment.

All-around Advancements in Image Quality

Sony’s new a6400 is equipped with a 24.2 MPiii APS-C sized image sensor with that is paired with an upgraded BIONZ X processor to deliver incredible advancements in image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32000 for both still and movie, and is expandable up to ISO 102400 for still images, with excellent noise reduction at medium and high sensitivities.

The camera also inherits many of the image processing algorithms from Sony’s newest full-frame cameras, greatly suppressing noise while preserving resolution and improving texture depiction.

Advanced High-Resolution 4K Movie Recording with Fast Hybrid Autofocus

The versatile α6400 is an exceptional video camera, offering internal 4K (QFHD: 3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus no matter the scene, and even if an object crosses in front of the camera. This advanced AF plus touch focus functionality make it an ideal camera choice for many vloggers and video creators that are regularly creating and uploading content online.

For time-lapse movie creation, the new camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to “High”, “Mid” or “Low” during interval shooting, allowing for reduced changes in exposure over the shooting interval.

Additionally, for the first time in Sony APS-C mirrorless camera, the new model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.

Upgraded Build to Maximize Versatility

The new camera is designed to offer a high level of functionality and customization to maximize shooting freedom. New on the α6400 is a fully 180-degree tiltable, 3.0-type LCD flip screen with 921k-dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter and new Touch Tracking which quickly activates “Real-time Tracking” through the touch screen.

The camera features a high quality XGA OLED Tru-finder™ viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium alloy design and has an extremely durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the brand new Imaging Edge Mobile application.

Pricing and Availability

The a6400 will ship in February 2019 for a suggested retail price of $900 USD and $1,250 CAD. It will also be offered as a kit with the 16-50mm F3.5 – 5.6 lens for a suggested retail price of $1,000 USD and $1,350 CAD, or in a kit with the 18-135mm F3.5 – 5.6 lens for a suggested retail price of $1,300 USD and $1,750 CAD. The camera and kits will be sold at a variety of Sony authorized dealers throughout North America.

1 Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of January 2019, based on Sony research

2 CIPA-compliant, internal measurement method with an E 18-135mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use

3 Approximate effective megapixels

4 In “Hi+” continuous shooting mode. Maximum fps will depend on camera settings

5 Maximum fps will depend on camera settings. Some distortion may occur with fast-moving subjects or if the camera is moved sideways rapidly while shooting

6 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed Class 3 or higher is required for 100Mbps recording

7 Accurate focus may not be achieved with certain subjects in certain situations

8“Tracking” must be enabled via the menu beforehand

9 The latest version of Imaging Edge “Viewer” and PlayMemories Home desktop applications is required

10 Connect this product to an HDR (HLG) compatible Sony TV via USB cable when displaying HDR (HLG) movies

11 S-Log2 and S-Log3 are premised on processing pictures

12 Pixels to be read are limited to the sensor area that is required for Full HD movies

13 Sony internal tests with electronic front curtain shutter

14 Availability of transfer / playback depends on the performance of the smartphone and tablet

Sony Announces α9 Camera Upgrade Through Major Firmware Updates

— New Firmware Releases will Deliver Enhanced Autofocus Performance and New Functionality for Sony’s Acclaimed Full-frame Camera —

SAN DIEGO — Jan. 15, 2019 — Sony Electronics Inc. today announced a major upgrade to its α9 mirrorless camera that will be available via a firmware updates.

Sony’s revolutionary α9 camera will receive several major enhancements to its award-winning autofocus (AF) performance and image quality, as well as receive a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new firmware updates for α7R III and α7 III will be available that update these cameras with the latest enhancements including Real-time Eye AF performance and add interval recording capacities.

“These new firmware upgrades demonstrate the strong commitment that Sony has to our customers,” said Neal Manowitz, vice president of Imaging Solutions at Sony Electronics. “Their voice is critical to everything we do, and being able to provide our customers with new capabilities is a source of great pride for Sony.”

Firmware Ver. 5.0 and Ver. 6.0 for Sony a9

The upcoming firmware version 5.0 for a9 adds Sony’s newly developed Real-time Tracking mode for object tracking. This mode utilizes Sony’s latest algorithm—including Artificial Intelligence-based object recognition—and processes color, subject distance (depth), pattern (brightness) as well as spatial (distance) information to ensure that all subjects can be captured with extreme accuracy and precision. When photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject’s eye is monitored in real time with extremely high tracking precision. In addition, “Tracking On” helps initiate real-time tracking at any time by simply pressing a custom-assigned button and “Touch Tracking,” which quickly activates through the touch screenii.

With this new firmware version 5.0, Sony’s acclaimed a9 camera will receive advanced “Real-time Eye AF,” the latest version of Sony’s acclaimed Eye AF technology. This exciting new capability employs AI-based object recognition to detect and process eye location data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera can automatically detect the eyes of the subject and activate Eye AF with a half press of the shutter button, and the camera will seamlessly track the eyes at all times when in AF-C mode. The new firmware will also enable photographers to select the preferred eye (left or right) of their subject as the focus point.

Other focusing capabilities that will be available with the new firmware include Touch Pad, Touch Tracking, an extended phase-detection AF aperture range that has been increased from F11 to F16, and Fast Hybrid AF for movie shooting that provides smooth, automated focusing for movies.

Image quality will also be enhanced with the new a9 firmware version 5.0, specifically in the areas of color reproduction. The camera will more accurately account for subtle changes in light for smoother, more natural tonal gradations in elements like the sky. There is a new auto white balance algorithm that gets added as well, which produces more consistently balanced images while burst shooting. Other new functions for efficient controls and data management include My Dial and Dual Slot media menu improvement, rating and protect functions.

In addition to the several new capabilities, the firmware also adds compatibility with Sony’s new Imaging Edge Mobile application – the successor to the PlayMemories Mobile™ application. The new Imaging Edge Mobile application features a ‘Transfer & Tagging add-on’ function to assist professional workflow. This allows photographers to transfer images from their camera to their smartphone during capture using the FTP transfer functionality,and adds support for including IPTC metadata on transferred images.

Version 6.0 firmware for the α9 camera will add Eye AF for animal eyesi, an exciting new feature for wildlife photographers that will enable interval shooting functionality for creating time-lapse movies.

The new system firmware update version 5.0 is scheduled for launch in March 2019, and version 6.0 is scheduled for Summer 2019.

Firmware Ver. 3.0 for Sony a7R III and a7 III

Sony’s popular α7R III and α7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with the upcoming firmware version 3.0. This will be available in AF-C mode with a simple half-press of the shutter button. Real-Time Eye AF for animals will also be available.

The cameras will also receive interval recording functionality that will allow for simple creation of time-lapse moviesvii. The new feature can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can also be adjusted to “High”, “Mid” or “Low” during interval recording, allowing for reduced changes in exposure over the shooting interval.

The new system firmware update version 3.0 is scheduled in April 2019.

A variety of exclusive stories and exciting new content related to all of Sony’s exciting announcements can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand. The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.

1 Accurate focus may not be achieved with certain subjects in certain situations

2 Function must be set via the menu beforehand

3 A successor application of PlayMemories Mobile. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile

4 Add-on mobile application for ‘Imaging Edge Mobile’. Available countries: US/Canada/UK/France/Germany/Hong Kong/China/Australia/Japan. User registration is required to use this application.

Compatible with ILCE-9 with firmware update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3

5 Compatible with ILCE-9 with firmware update Ver.5.0 or later

6 IPTC metadata for digital image metadata is a standard created by the IPTC (International Press Telecommunications Council)

7 The latest version of “Imaging Edge” ‘Viewer’ and PlayMemories Home desktop applications is required

New Imaging Edge Software Enhances Mobile Connectivity and Expands the Creative Capabilities of Sony Cameras

Sony a9 ‘Reborn’

Sony has announced a major firmware update 5.00 for Sony a9 is coming in March with THIRTY-FOUR feature updates including Real Time Tracking and Full-time Eye AF using .

Sony refers to Firmware Update 5.00 as ‘Sony a9 Reborn’ which is an accurate term since it contains more updates than you typically find in a next generation camera model with 11 feature updates from a7 III & a7R III along with 23 all-new features – yet it will be available as a FREE FIRMWARE UPDATE!

I had a chance to shoot with an early pre-release version of the firmware last week in Los Angeles. Here are the highlights:

Real Time Tracking

With the fw 5.00 update, Lock-on AF has been replaced by Real Time Tracking. Sony a9 already had the Best AF system of any camera on the planet, but Real Time Tracking takes autofocus to another level.

Lock-on AF uses three factors to track focus:
Color | Distance | Face

Real Time Tracking uses five factors to track focus:
Color | Pattern | Distance | Face | Eye

Real Time Tracking processing and analyzes these five factors in real time to provide the most accurate Continuous AF. Ever.

…and did I mention the upgrade will be free?

Sony a9 | Sony FE 50mm f/1.4 ZA | Real Time Tracking with Eye AF (Auto)

Sony a9 | Sony FE 85mm F1.4 GM | Real Time Tracking with Eye AF (Auto)

Sony a9 | Sony FE 24-70mm f/2.8 GM | Real Time Tracking with Eye AF (Auto)

Full-time Eye AF

As a portrait photographer, my favorite new feature is that you no longer need to Press & Hold a Custom Button to activate Eye AF. Once you enable Face/Eye Detection in the menu, Eye AF is on whenever AF is active. This includes half-press of shutter button or full-press of Back-Button AF.

Full-time Eye AF works so well that I don’t see any real need for portrait photographers to ever use the joystick again…

Sony a9 | Sony FE 24-70mm f/2.8 GM | Real Time Tracking with Eye AF (Auto)

Right/Left Eye Select

As with previous versions of Eye AF, you can allow the camera to auto-select the nearest eye, but now you also have to option to select the eye of your choosing:

Menu > Camera Settings 1: AF2 > Face/Eye AF Settings > Right/Left Eye Select > Auto/Right Eye/Left Eye

Just for clarity, please note that as the name implies, ‘Right Eye’ refers to the subject’s right eye – not camera right.

You can also assign “Switch Right/Left Eye” to a Custom Button such as the Focus Hold Button

Sony a9 | Sony FE 24-70mm f/2.8 GM | Real Time Tracking with Eye AF with Left Eye Selected

Visual Custom Key Menu Settings

Speaking of Custom Key Settings, the Custom Key Menu now includes a visual display of what you’ve assigned to each Custom Button.

1:1 Aspect Ratio

Those of you who follow me know that I’ve long been pushing Sony to add 1:1 and 4:3 Aspect Ratios to their cameras. While that request made it’s way into Sony RX1R II, they had yet to make their way into Sony fullframe mirrorless cameras. But we’re halfway there with the inclusion of 1:1 Aspect Ratio in this early firmware version. I strongly made my case for adding the 4:3 Aspect Ratio as well and it’s my hope that it finds it way into the release version.

New Transfer & Tagging App

Imaging Edge Suite gets a fourth app. The new Transfer & Tagging App for iOS and Android smart phones allows you to transfer photos to your smartphone, pre-load a caption general caption than use voice to update the caption, crop and upload via FTP or publish on social media. Whew!

[This app will also be available for a7 III & a7R III.]

Phase Detection AF all the way to F16

Firmware 5.00 will add a full stop of sensitivity to Phase Detection AF extending it all the way to F16!

Blue Peaking Color Added

In addition to the existing Red, Yellow & White Peaking Colors, FW 5.00 adds the fourth option of Blue.

Focus Area Limit

Focus Area Limit allows you to deselect AF Areas from the Menu that you do not wish to use.

Focus Circulation

Focus Circulation allows you to jump from the far right side of screen to far left side (or vice versa) or top to bottom similar to video game controls. that junction is off by default but in can be enabled in the menu.

ISO Range Limit

ISO Range Limit allows you to set a Minimum and Maximum ISO. For instance if you don’t want the camera to go into Expanded ISO you could set Minimum ISO to 100. You can also select the maximum ISO you wish to use.

ISO Display in Video Mode

When shooting video the ISO will be displayed on the bottom of the frame – even when Auto ISO is selected.

Touch Focus / Touch Tracking (New to a9)

One of the most-requested features from a7 III/a7R III comes to a9.

Contrast AF Improved from 25 Points to 425 Points (New to a9)

Sony a9 Contrast AF has been upgraded from 25 to 425 Points – just like a7 III/a7R III.

Rollover to Second Card Slot (New to a9)

Another of the 11 features from a7 III/a7R III that’s new to a9 is the ability to set image recording to automatically rollover to Card Slot 2 when Card 1 is full.

Sony a9 | Sony FE 24-70mm f/2.8 GM | Real Time Tracking with Eye AF (Auto)

Sony a7 III & a7R III Firmware Updates Coming in April!

Sony a7 III & a7R III firmware updates 3.0 are coming in April with Evolved Eye AF, Animal Eye AF and Interval Shooting (yes, an intervalometer as a menu item.)

Sony a9 Firmware Update 6.0 Coming this Summer!

Sony a9 firmware updates 6.0 will also add Animal Eye AF and Interval Shooting.

More Firmware Updates to Come!

If your favorite feature request is not included in this list, rest assured that Sony in already working on another round of firmware updates for this summer that may well include the features you’ve requested…

Order Sony a9 from B&H Photo | Amazon