Grassroots Baseball on the beach

Jean Fruth Captures American’s Pastime with Grassroots Baseball: Route 66

It’s my pleasure to share the latest project from my fellow Sony Artisan Jean Fruth co-founder of Grassroots Baseball, a non-profit that promotes and celebrates the amateur game around the globe, with a singular aim: to grow interest and participation in the sport at the youngest levels. Her hectic year-round …


Sony Announces XPERIA 1 IV 512GB 5G Smartphone with Optical Zoom Lens

Sony announces Xperia 1 IV ($1598) – the worlds first smartphone camera with a true optical zoom lens. The three lenses include a 12MP 16mm …

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Just Announced: DJI Mini Pro 3 Featuring Sony 48MP Quadpixel Sensor

DJI announces the Mini Pro 3 featuring a Sony 48MP Quadpixel 1/1.3″ Sensor with HDR support, dual native ISO, an f/1.7 aperture and large 2.4μm …

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Meyer Optik Announces Development of Biotar 58mm & 75mm F1.5 II Lenses

Meyer Optik announces development of Biotar 58mm & 75mm F1.5 II lenses based on classic Biotar lens design available in a wide range of lens …

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Sony FE 24-70mm f/2.8 GM II Lens Available for Pre-Order NOW!

Sony FE 24-70mm f/2.8 GM II Lens Available for Pre-Order NOW! This refined take on the fast aperture standard zoom, the Sony FE 24-70mm f/2.8 …

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Tale of the Tape: Sony FE 24-70mm F2.8 GM II Lens Comparisons

Lens Sony FE 24-70mm F2.8 GM II Lens Sony FE 24-70mm F2.8 GM Lens Price $2,299 $1,998 Dimensions (ø x L) 3.5 x 4.7″ / …

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Sony Announces FE 24-70mm F2.8 GM II – World’s Smallest & Lightest F2.8 Standard Zoom

What a difference six years makes! Six years ago Sony announced their first G Master lenses including the FE 24-70mm F2.8 GM which were the …

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Venus Optics Announces Laowa 15mm f/4.5R Zero-D Shift Lens with 14-Blade Aperture

Venus Optics has announced a red ring version of their TIPA Award-winning 15mm Shift Lens – the Laowa 15mm f/4.5R Zero-D Shift equipped with a …

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Sony Announces URX-P41D Dual-Channel Camera-Mount Wireless Receiver

Sony announces their fourth-generation URX-P41D dual-channel camera-mount wireless receiver that delivers uncompromising audio quality while still being easy to use and fast to set up …

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Sony a7 IV Firmware Update 1.01 Improves Eye AF Accuracy

Sony a7 IV Firmware Update 1.01 improves Eye AF Accuracy and compatibility with the Sony FE 28-60mm f/4-5.6 Lens Applicable Model This information is for …

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Venus Optics Announces Fullframe Laowa 20mm f/4 Zero-D Shift Lens

Anhui China, 28 March 2022 – Venus Optics, the manufacturer that specialized in making unique camera lenses, is presenting a new Laowa 20mm f/4 Zero-D …

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Sony a7 IV Scores 97 in DxOMark Tests

Sony a7 IV just scored a 97 in DxOMark Tests “The Sony A7 IV sensor achieved a high score of 97 in our benchmarking, which …

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Samyang Announces Updated 35mm f/1.4 AF II Lens for Fullframe Sony E-Mount Cameras

Samyang has updated their Samyang/Rokinon 35mm F1.4 AF II FE lenses ($799) with an updated AF system features an internal focusing design which maintains the …

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