Sony Finally has a flagship camera that I can recommend for ALL users and its name is Alpha One. Available for Pre-Order NOW!
26Jan.2021
26Jan.2021
Sony Alpha 1 Delivers an Unprecedented Combination of Resolution, Speed and Video Performance, Empowering Professionals with a New High-Resolution 50.1-megapixel Full-frame Image Sensor, High-speed Shooting at up to 30 Frames per Second, 8K 30p Video and More
• New 50.1-megapixel (approx., effective) full-frame stacked Exmor RS™ CMOS image sensor in combination with an upgraded BIONZ XR™ imaging processing engine with eight times more processing power
• Blackout- free continuous shooting at up to 30 frames per second
• Fast sensor readout enables up to 120 AF/AE calculations per second, double the speed of the Alpha 9 II, even during 30fps continuous shooting
• Bright and large 0.64-type 9.44 million-dot (approx.) OLED Quad-XGA electronic viewfinder with the world’s first refresh rate of 240 fps
• Silent, vibration-free electronic shutter
• World’s first anti-flicker shooting with both mechanical and electronic shutter
• Electronic shutter flash sync up to 1/200 sec. for the first time in the Alpha™ series
• World’s fastest mechanical shutter flash sync up to 1/400 sec.
• 8K 30p 10-bit 4:2:0 XAVC HS video recording with 8.6K oversampling for extraordinary detail and resolution, in addition to 4K 120p 10-bit 4:2:2 movie shooting capabilities
• Wide dynamic range of 15 stops for stills and 15+ stops for video
• Improved Real-time Eye AF (autofocus) for humans and animals, and new Real-time Eye AF for birds , as well as Real-time Tracking that automatically maintains accurate focus
• 5-axis optical in-body image stabilization for a 5.5-step shutter speed advantage
• S-Cinetone color matrix as seen in FX9 and FX6 to deliver expressive cinematic look
• Professional workflow support with the industry’s fastest built-in Wi-Fi, SuperSpeed USB 10Gbps, 1000BASE-T Ethernet and more
SAN DIEGO, CA – January 26, 2021 – Sony Electronics, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame mirrorless Alpha 1 camera ($6,498) – asserting their commitment to leading the industry with a stunning combination of innovative new features.
The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.
“We are always listening to our customers, challenging the industry to bring new innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most – more than the extensive product feature – is Alpha 1’s ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.”
The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable of shooting 50.1-megapixel images continuously at an astounding 30fps with up to 120 AF/AE calculations per second. The Alpha 1’s shooting capabilities are further enhanced by a 9.44 million dot OLED Quad-XGA electronic viewfinder, with a refresh rate of up to 240 fps , ensuring no black out. Additionally, for the first time in an Alpha series camera, 8K 30p 10-bit 4:2:0 video is available. The Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. The Alpha 1 is also packed with features that support field professionals with faster workflow, including 3.5 times faster wireless FTP transfer speed and more.
Unprecedented Resolution and Speed
Continuous Shooting at Up to 30 Frames Per Second
The Alpha 1 captures moments that would otherwise be lost thanks to its high-speed performance, providing any photographer the speed they require to capture fast-moving objects. High speed readout from the 50.1-megapixel image sensor and a large buffer memory make it possible to shoot up to 155 full-frame compressed RAW images or 165 full-frame JPEG images at up to 30 frames per second with the electronic shutter while maintaining full AF and AE tracking performance .
At an astonishing calculation speed of up to 120 AF/AE per second, the Alpha 1 can maintain focus with high accuracy even for fast moving subjects. It can automatically adjust exposure, even with sudden changes in brightness, with an AE response latency as low as 0.033 seconds.
Advanced Electronic Viewfinder with the World’s First Refresh Rate of 240 fps
Complimenting the camera’s ability to capture images at an unprecedented speed, the Alpha 1 viewfinder features the world’s first 240 fps refresh rate, for a super-smooth display. The viewfinder does not black out when an exposure is made to offer an uninterrupted view and allow for seamless framing and tracking, even during continuous shooting. The 9.44 million-dot (approx.), 0.64 type Quad-XGA high-definition OLED display and refined optics deliver the highest resolution in its class. It also offers 0.90x viewfinder magnification, a 41° diagonal FOV, and a 25mm-high eyepoint for clear, low distortion viewing from corner to corner.
Advanced Autofocus
Sony continues to push the boundaries of autofocus technology with the introduction of the Alpha 1, which can easily track complex, fast-moving subjects with high precision. The camera features 759 phase detection points in a high-density focal plane phase-detection AF system cover approximately 92% of the image area – ensuring accuracy and unfailing focus in environments where focusing might otherwise be difficult.
Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous systemi, thanks to the powerful image processing engine, BIONZ XR. It ensures accurate, reliable detection, even when the subject’s face looks away. In addition to improved Real-time Eye AF for humans and animals, the Alpha 1 employs high-level subject recognition technology to provide Real-time Eye AF for birds, a first in an Alpha series camera. Optimized algorithms ensure that tracking is maintained even if a sitting bird suddenly takes flight, or the framing suddenly changes.
The Alpha 1 also features AI-based Real-time Tracking that automatically maintains accurate focus. A subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information in real time at high speed.
Silent, Vibration-free Electronic Shutter
High-speed readout from the new image sensor has made it possible to reduce rolling shutter by up to 1.5 times when shooting stills, compared to the Alpha 9 II. It also offers silent anti-flicker continuous shooting with an electronic shutter for the first time in the world. The electronic shutter operates silently, without mechanical noise, and is vibration-free. Stress-free continuous shooting is now possible even when shooting in challenging lighting situations with florescent or other flicker-prone types of artificial lighting. And for the first time in an Alpha camera, electronic shutter flash sync up to 1/200 sec is possible. The advantages of the electronic shutter advantages can now come to life even when using flash for broadly expanded shooting versatility.
Dual Driven Shutter System for 1/400 Flash Sync
The Alpha 1 boasts the world’s fastest flash sync speed of 1/400 sec. with mechanical shutter, making it even easier to capture dynamic action. In addition to a carbon fiber shutter curtain, the Alpha 1 features the newly developed dual driven shutter system utilizing spring and electromagnetic drive actuator, offering high durability and lightness at the same time.
High Resolution Shooting Enhancements
Even with this sensor’s high pixel count, the Alpha 1 offers high sensitivity with low noise, plus 15+ stops of dynamic range for video and 15 stops for stills, for smooth, natural gradations from shadows to highlights thanks to its cutting-edge processing system, throughout a wide ISO sensitivity range of 100-32,000 (expandable to 50-102,400, when shooting stills).
Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 796.2 million pixels of data, which are then composited into a 199 million pixel (17,280 x 11,520 pixels) image using Sony’s Imaging Edge™ desktop application. With a flash sync of up to 1/200 sec. in this mode, it is ideal for photographing architecture, art or any other still life subject with a level of detail and color accuracy that is simply stunning.
Professional Video Quality
8K High-resolution Movie Shooting
For the first time in an Alpha camera, the Alpha 1 offers 8K 30p 10-bit 4:2:0 XAVC HS recording with 8.6K oversampling for extraordinary resolution. Combined with Sony’s acclaimed autofocus technology, gradation and color reproduction performance, the Alpha 1 will help the user realize their creative vision with the finest detail. It’s 8K footage can also be used for flexible 4K editing during post-production.
Supporting Various Video Formats for Professionals
The Alpha 1 offers in-camera 4K recording at up to 120 frames per second which allows the user to shoot up to 5X slow-motion video. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient Long GOP inter-frame compression or high-quality Intra (All-I) intra-frame compression.
The Alpha 1 features S-Cinetone, the same color matrix that produces the highly regarded FX9 and FX6 color and skin tones. It delivers natural mid-tones, plus soft colors and gorgeous highlights to meet a growing need for more expressive depth. The S-Log3 gamma curve makes it possible to achieve 15+ stops of dynamic range, while the S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 1 footage with video shot on VENICE cinema camera, FX9 and other professional cinema cameras.
Heat-dissipating Structure
A unique heat dissipating structure keeps image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes.
Supporting Hand-held Shooting
A high-precision stabilization unit and gyro sensors, plus optimized image stabilization algorithms, achieve up to a 5.5-step shutter speed advantage, maximizing the quality of the high-resolution images derived from the camera’s 50.1-megapixel sensor. The Alpha 1 also features an Active Mode that offers outstanding stabilization for handheld movie shooting. When using Sony’s desktop applications Catalyst Browse or Catalyst Prepare for post-production, an accurate image stabilization function is available which utilizes metadata generated by camera’s built-in gyro.
Other features the Alpha 1 offers includes are 16-bit RAW output to an external recorder via HDMI for maximum post-production flexibility, a digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone, 5.8K oversampled full pixel readout without pixel binning for high-resolution 4K movies in Super 35mm mode and more.
Enhanced Workflow with Network Technologies including Connectivity to 5G Compatible Devices
The Alpha 1 has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with advanced connectivity options. It offers several features for fast, reliable file transfers. Industry’s fastest built-in wireless LAN allows communication on 2.4 GHz and 5 GHz bands with dual antennas to ensure reliable communications. 5 GHz includes 2×2 MIMO support (IEEE 802.11a/b/g/n/ac) offering 3.5 times faster wireless FTP transfer speed than the Alpha 9 II – a notable advantage for news and sports shooters who need to deliver with reliable speed. There is also a provided USB Type-C® connector to support fast data transfer when connected to a 5G mmWave compatible device such as Sony’s Xperia PRO and makes high-speed PC Remote (tethered) data transfer available for smooth handling of large image files. The Alpha 1 also has a built-in 1000BASE-T LAN connector for high-speed, stable data transfers, including remote shooting. FTPS (File Transfer over SSL/TLS) is supported, allowing SSL or TLS encryption for increased data security.
In addition to compressed and uncompressed RAW, the Alpha 1 includes efficient lossless compression with no quality degradation, Lossless Compressed RAW. There is also a new “Light” JPEG/HEIF image quality setting that results in smaller files than the “Standard” setting, allowing faster deliver for news and sports photographers who depend on speed. Along with a versatile range of RAW and JPEG formats, the Alpha 1 includes the HEIF (High Efficiency Image File) format for smooth 10-bit gradations that provide more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. Images shot on the Alpha 1 can be trimmed in-camera to a desired aspect ratio, size, or position for versatile usage.
The Alpha 1 is also compatible with a variety of apps, add-ons and tools. With Imaging Edge Mobile and Imaging Edge Desktop, professionals can easily transfer RAW files and files that use lossless compression and remotely control Touch Tracking and Touch Focus for convenient AF operation. The Transfer & Tagging add-on (Ver. 1.3 or later) can automatically covert voice memos attached to image files to text captions or transfer the files to an FTP server from a mobile device. Desktop applications Catalyst Browse/Catalyst Preparexxvi allow professionals to browse and manage video clips shot by Sony’s camera. In addition, the Remote Camera Tool can remotely change camera settings and shoot from a computer connected via LAN cable and feature a number of refinements for the Alpha 1: faster transfer, touch response, dual slot and HEIF support, and more.
Reliable and Easy Operability
Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 1 has two media slots that both support UHS-I and UHS-II SDXC/SDHC cards, as well as new CFexpress Type A cards for higher overall capacity and faster read/write speeds. It also features a durable magnesium alloy chassis, long battery life with the Z-battery which can be extended using the optional VG-C4EM Vertical Grip (sold separately), an improved dust removal feature, shutter close function on power-off to protect image sensor, plus dust and moisture resistance that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and USB PD (Power Delivery) support, allowing higher power to be supplied from an external source so that users can record for extended periods with minimal internal battery usage.
A revised menu structure provides easier navigation, and touch-responsive menu operation offers fast, more intuitive control with Touch Focus and Touch Tracking on its 3.0 type 1.44 million-dot (approx.) LCD monitor. For easy customization, a subset of the camera’s shooting settings now changes according to the selected shooting mode, making it easier than ever to use different aperture, shutter speed and other settings for shooting stills and movies.
Pricing and Availability
The Alpha 1 Full-frame Interchangeable-Lens Camera will be available in March 2021 for approximately $6,500 USD and $8,500 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
Exclusive stories and exciting new content shot with the new camera and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand cameras.
26Jan.2021
Sony Xperia PRO Delivers 5G mmWave & 5G Sub-6 High-Speed Data Transfer Professional Content Workflow
Sony Xperia PRO smartphone features dedicated HDMI input allowing it to function as a high-quality 4K HDR OLED monitor capable of 5G mmWave and 5G Sub-6 for High-Speed Data Transfer for 4K content creation and content distribution. Coupled with Sony a7S III and Alpha 1 cameras, Xperia PRO allows 4K video streaming over 5G mmWave cellular networks.
World’s first smartphone with dedicated HDMI input enables creativity and speed for content creation and content distribution
SAN DIEGO – January 26, 2021 – Sony Electronics Inc. today introduced a new professional 5G device, Xperia PRO (Order Here) that enables content creators to work faster and smarter than ever before. Featuring the world’s first smartphone with dedicated HDMI connectivity, it supports 5G mmWave and 5G Sub-6 for high-speed data transfer and is engineered to optimize signal reception. These innovative features pave the way for the future of imaging and the content creation workflow.
“We are committed to developing innovative tools for professional content creators,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “Our customers’ voice is paramount – we are always listening, exploring new methods to help them create and communicate in ways that were never before possible. Combining the speed of 5G and the connectivity of an HDMI input, Xperia PRO is designed to empower creators with real-time content sharing and distribution, opening up a new world of possibilities for professional workflow. Together, Alpha and Xperia bring the future of digital imaging, sharing imaging data and connecting people remotely in real time.”
HDMI Connectivity
Xperia PRO is the world’s first smartphone with a dedicated HDMI inputi – allowing users to enhance their workflow by connecting the device to an Alpha camera or any other HDMI input equipped camera to enable a 5G data link to broadcast video in real-time. Using compatible third-party live streaming applications, Xperia PRO can stream video content from a camera that is connected to the HDMI input to an RTMP server or directly to popular social media platforms.
Xperia PRO’s HDMI input can also transform the smartphone into a high-quality 6.5-inch 4K OLED monitor through the preinstalled External Monitor host application software. The External Monitor feature features a screen lock function, screen brightness adjustment, zoom capabilities, adjustable grid lines and more.
Stable High-Speed Data Transfer
A wired USB connection enhances the speed and stability of still image file transfer between the phone and camera. Connect your Alpha brand camera to the Xperia PRO mobile device through the USB connection* and the images can be automatically transferred to an FTP server. With this type of fast and reliable transfer, and you can concentrate on capturing the best shots .
Optimized Design for Dependable Reception
The Xperia PRO features a 360-degree antenna design, which covers all four sides of the device. This 360-degree antenna produces the most effective way to capture high-band frequency 5G mmWave signals. In addition, the low dielectric constant material used in the chassis of the Xperia PRO enables radio waves to pass through more easily. Together, these technologies help ensure optimized 5G signal strength connection, no matter how the user is holding the device or where it’s positioned.
The Network Visualizer feature developed for Xperia PRO provides easy-to-understand visualization of the signal direction, communication method and communication speed of the device to help camera operators on location locate the best spot for live transmissions. This feature shows the current signal reception, indicates the direction of the 5G signal that is being received and provides communication throughput and histogram. A shortcut button is located on the side of the Xperia PRO, which can be assigned to launch a frequently used feature including Network Visualizer.
Outstanding Imaging Technology for Content Creators
Xperia PRO packs in all of the same industry-leading imaging technology as the Xperia 1 II flagship smartphone, which makes it – even as a standalone device – a powerful tool for photography and video content creation. Because the Xperia PRO is always with you, professionals and other content creators will never miss an opportunity to create high quality, professional-level content or share that content in real-time – even without a professional camera on hand.
Developed with Sony’s Alpha camera engineers, the Xperia PRO integrates technology such as Real-time AF (autofocus) on both humans and animals. It also features an interface designed to meet the demands of professional photographers with a variety manual controls, the capability to shoot up to 20fps with 60 times per second autofocus/autoexposure calculations and RAW support.
Drawing on the expertise of Sony’s Digital Cinema Camera engineers, the Xperia PRO offers a range of tools to enhance filmmaking. Users can get creative with Look color management pre-sets, 21:9 movie recording, 4K HDR in 24, 30, 60 and 120fps slow-motion and Intelligent wind filter. The 6.5-inch 4K HDR OLED display features a 21:9 CinemaWide aspect ratio and supports the BT.2020 color space .
With Creator mode “powered by CineAlta”, and a specially calibrated D65 white point, it references the color reproduction of Sony´s professional color monitors.
Xperia PRO features ZEISS® optics calibrated specifically for Xperia with the ZEISS T* coating to reduce reflections. Xperia PRO also features a triple lens camera with a 16mm ultra wide-angle lens, 24mm lens wide-angle lens and 70mm telephoto lens for true creative freedom.
Reliable Performance
Robust and durable, the Xperia PRO combines IP65/68 rating water and dust resistance
with Corning® Gorilla® Glass 6 on the front for protection.
The Qualcomm® Snapdragon 865 5G Mobile Platform and the Snapdragon X55 5G Modem-RF system empowers the user to game, capture, cross-task and connect with staggering multi-gigabit 5G speeds and improved performance from a 25% faster CPU and GPU than on the previous Xperia model.
With a long lasting 4.000mAh battery, the Xperia PRO gets the job done. It is compatible with the optional UCH32C Fast Charger to quickly top-up when the battery is running low. It also has two technologies to keep the battery healthy longer. Battery Care prevents the phone from overcharging, while Xperia Adaptive Charging monitors the phone as it charges to make sure the battery isn’t overworked.
Pricing and Availability
The new Xperia PRO 5G device will be available to purchase and ship to customers on January 26, 2021 and will be sold for approximately $2,499.99 USD. Customers can purchase Xperia PRO at a select group of Sony’s authorized dealers throughout North America.
Exclusive stories about Xperia PRO and Sony’s other imaging products can be found at alphauniverse.com and sonycine.com, resources designed to educate and inspire all fans of Sony’s technology for content creation and photography. Read more: Xperia PRO product information.
Order Sony Xperia PRO from B&H Photo
Pulitzer Prize-winning photographer Brian Smith photographs portraits of Hollywood A-List and Fortune's 500 for magazines, corporations and advertising. He's a Sony Artisan of Imagery, Profoto Legend of Light, Adobe Influencer and X-Rite Master Coloratti.
