Blog

Tale-of-the-Tape: Sony FE 100-400mm Lenses

Published: August 5, 2026 With the announcement of the compact and lightweight Sony FE 100-400mm f/5.6-8 OSS lens, the Sony full frame E-mount lens line-up includes three Sony FE 100-400mm lenses including the Sony FE 100-400mm f/4.5 GM OSS and FE 100-400mm f/4.5-5.6 GM OSS lenses. Let’s take a look ...

August 5, 2026

Lens Announcements

Sony Announces FE 100-400mm f/5.6-8 OSS Lens

Published: August 4, 2026 Sony announces the compact and lightweight FE 100-400mm f/5.6-8 OSS Lens ($849) tipping the scales at 1.4 lbs, joining the Sony ...

Written by

Brian Smith

Camera Announcements

Sony Announces FX5 Cinema Line Camera with Newly Developed Image Sensor, Open Gate Recording & Internal RAW Recording

Published: July 22, 2026 Featuring a newly developed full-frame stacked Exmor RS™ CMOS sensor and Sony’s latest BIONZ XR2™ image processor, the FX5 delivers more ...

Written by

Brian Smith

Camera Announcements

Sony Introduces Fifth Generation RX10 V All-in-One Super Zoom Camera for Travel, Wildlife and Sports Photography

Published: July 9, 2026 The wait is finally over. Sony has unveiled the much sought after successor to their legendary RX10 bridge camera, the RX10 ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7S III Firmware Update 5.01

Published: June 21, 2026 Sony a7S III Firmware Update 5.01 fixes an issue where part of the green frame indicating the AF status was not ...

Written by

Brian Smith

Talks

Pro Tips to Better Portrait Photography June 9th at B&H Photo

Published: June 2, 2026 Hey New York City, please join me at B&H Photo Tuesday, June 9th from 3:00-5:00pm for my talk filled with tips ...

Written by

Brian Smith

Software & Firmware

Adobe Lightroom Updates Add Sony a7R VI Raw Support

Published: June 1, 2026 Adobe Lightroom, Lightroom Classic and Lightroom Mobile add Preliminary Support for the Sony a7R VI. Preliminary Support generally means support for ...

Written by

Brian Smith

Software & Firmware

Adobe Camera Raw Update 18.3.1 Adds Preliminary Sony a7R VI Support

Published: May 20, 2026 Adobe Camera Raw Update 18.3.1 Adds Preliminary Support for the Sony a7R VI. Please note that Preliminary Support generally means support ...

Written by

Brian Smith

Cameras

Sony a7R VI and FE 100-400 F4.5 GM Available for Pre-Order Now!

Published: May 14, 2026 The next-generation Sony a7R VI 66.8mp mirrorless camera and ultimate World Cup sports lens FE 100-400 F4.5 GM are available for ...

Written by

Brian Smith

Software & Firmware

Sony Elevates Professional Video Workflows with Powerful Updates to Monitor & Control and Catalyst Tools

Published: March 25, 2026 SAN DIEGO, Calif., March 25th, 2026 – Sony Electronics continues to advance its professional imaging ecosystem with the latest updates to ...

Written by

Brian Smith