Photography

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Sony-Forgery-Proof-Technology
Software & Firmware

Sony Unlocks In-Camera Forgery-Proof Technology

Sony announces the availability of its in-camera forgery proof photo technology for corporate business users. Using digital signatures processed at capture, Sony technology supports detection …

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Netflix-Approved-Sony-FX3
Video

Sony FX3 Joins the List of Netflix-Approved Sony Cameras

Sony FX3 Cinema Camera officially joins the list of Netflix-Approved Sony Cameras that also includes Sony Venice, Sony Venice 2 6K, Sony Venice 2 8K, …

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Tamron-50-400mm-F4-5-6-3-Di-III-VC-VXD-Lens
Lens Announcements

Tamron Announces Development of 50-400mm F/4.5-6.3 Di III VC VXD Fullframe E-Mount Lens

Tamron announces development of an upcoming 50–400mm F4.5–6.3 Di III VC VXD zoom for Sony full-frame E-mount cameras expected to be available in ‘Fall 2022,’ …

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Samyang-85mm-F1-4-II-lens
Lens Announcements

Samyang Announces AF 85mm F1.4 FE II Lens

Samyang announces the second generation Samyang AF 85mm f/1.4 FE II Lens ($799) which reduces both size and weight while improving optical and autofocus performance. …

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Venus-Optics-Laowa-10mm-F4-Cookie-Lens
Lens Announcements

Venus Optics Announces Laowa 10mm F4 Cookie Lens

Venus Optics announces the launch of the new Laowa 10mm f/4 Cookie Lens ($299) for APS-C mirrorless cameras. It is one of the world’s widest …

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Godox-Lux-Senior-Retro-Flash
Lighting Gear

Godox Introduces Lux Senior Retro Flash

Looking for a flash with old school looks and functions? Look no further. Godox Lux Senior Retro Camera Flash ($119) offers a simple dial that …

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Lenses

Sony PZ 10-20mm F4 G, 15mm F1.4 G & 11mm F1.8 E-Mount Lenses In-Stock USA!

Sony PZ 10-20mm F4 G, 15mm F1.4 G & 11mm F1.8 APS-C E-Mount Lenses are In-Stock & Shipping!   Order Sony PZ 10-20mm F4 G …

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Sony-FX3-Firmware-2-00
Software & Firmware

Sony FX3 Firmware Update 2.00 Adds Log Shooting Modes, LUT Importing and Timecode Sync

FX3 Camera Software Update Adds Features for Cinematographers Including Log Shooting Modes, LUT Importing, and Timecode Sync   LOS ANGELES, CA – July 13, 2022 …

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Sony ECM-G1 microphone
Audio

Sony Announces ECM-G1 Ultracompact Camera-Mount Vlogger Shotgun Microphone

Sony ECM-G1 Ultracompact Camera-Mount Vlogger Shotgun Microphone ($149.99) offers enhanced video recording through high-quality sound collection. The new ECM-G1 was designed for vloggers and video …

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