Photography

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Camera Announcements

Sony Announces FX30 4K Super 35 Cinema Line Camera for Future Filmmakers

Sony FX30 ($1,798) leverages the power of a newly-developed 26MP APS-C Exmor R CMOS sensor to provide content creators and aspiring filmmakers with a powerful, …

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Deals

Today Only! Save $200 on Gitzo Series 1 Carbon Fiber Traveler Tripod for Sony

Save $200 Today on Gitzo Series 1 Carbon Fiber Traveler Tripod designed for Sony a1, a7 and a9 series cameras. Gitzo GK1545TA Series 1 Traveler …

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Software & Firmware

Sony Releases a1 & a7S III Firmware Updates

Alpha 1 Firmware 1.31 Sony releases Alpha 1 Firmware Update 1.31 which improves accuracy of Eye AF and improves overall stability. Applicable Model: This information …

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Software & Firmware

Sony Resumes a7 IV Firmware Update 1.10

This update was suspended on August 24, 2022, because some products could not operate properly after the update to Ver.1.10. The update has resumed with …

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Video Announcements

Sony Announces Full-frame E-mount FR7 Cinema Line PTZ Camera

Sony Electronics Launches the FR7, the World’s First Pan-Tilt-Zoom Camera to Combine a Full-frame Image Sensor, Lens Interchangeability and Remote Shooting Functionality   Sony’s Cinema …

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SmartPhones

Sony Introduces Xperia 5 IV Smartphone Designed for Experiencing and Creating Content

With creativity at its core, the new Xperia 5 IV is a powerful, yet compact smartphone offering new content creation features, gaming options, and entertainment …

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Lenses

Tamron 50-400mm f/4.5-6.3 Di III VC VXD FE Lens Available for Pre-Order

Tamron 50-400mm f/4.5-6.3 Di III VC VXD for Sony E-mount mirrorless cameras features an 8x zoom ratio that begins at 50mm, this remarkably compact and …

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Software & Firmware

Sony a7 IV Firmware 1.10 adds Lossless RAW File Options, Improved Accuracy & Operability

UPDATE: This update was suspended on August 24, 2022, because some products could not operate properly after the update to Ver.1.10. The update has resumed …

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Sony-Forgery-Proof-Technology
Software & Firmware

Sony Unlocks In-Camera Forgery-Proof Technology

Sony announces the availability of its in-camera forgery proof photo technology for corporate business users. Using digital signatures processed at capture, Sony technology supports detection …

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