Product Announcements

Meyer-Optik Trioplan 50mm f2.9 Soap Bubble Bokeh Lens

To celebrate the 100th anniversary of Trioplan lenses, Meyer-Optik is bringing back a modern version of the ultimate art lens, the Meyer-Optik Trioplan 50mm f2.9 Lens ($1,499) available in Sony E, Canon EF, Nikon F, Fuji X, Leica M, Micro 43, M42 and Pentax K mounts. Built with an optical construction of three lenses, Trioplan […]

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Lensbaby Announces Twist 60 Lens for Swirly Bokeh

Lensbaby Gives Sony E-mount a New Twist Lensbaby announced their Twist 60 Lens which produces Swirly Bokeh based on an 1840 design by Joseph Petzval. With 12 aperture blades and a maximum aperture of F2.5, Twist 60 is designed to produce distinctive circular swirly bokeh with good separation of the subject from the background that’s

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Just Announced: Sony RX10 III Camera with 24-600mm lens + 4K video

Sony has just announced Sony RX10 III camera with a 24-600mm equivalent F2.4-4 zoom lens capable of capturing 4K video using a 1-inch 20.1-million-pixel stacked sensor. RX10 III’s lens includes aperture, focus and zoom rings, as well as a focus hold button. The camera offers an XGA OLED EVF with 2.36 million dots, as well

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Sony Announces a7S II with Internal 4K Recording

Sony announced the latest addition to its award winning series of compact, full-frame a7 cameras with the introduction of the ($2,995 Available for pre-order Sept 17) offering ultra-high sensitivity and wide dynamic range across the entire ISO range and 5-axis image stabilization for greater shooting control, the a7S II delivers stunning image quality for photographers

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Just Announced: Zeiss Otus 85mm/1.4 Lens

Say hello to the ultimate portrait lens, the Zeiss Otus 85mm F/1.4! Like it’s sibling, the Zeiss Otus 55mm F/1.4, this lens is designed to meet most rigorous demands of professional photographers featuring internal focusing and clearly recognizable yellow labeling familiar from professional cine lenses like ARRI/ZEISS Master Primes. The smooth manual focus operation with

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