Product Announcements

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Sony Announces FE 400-800mm F6.3-8 G OSS Super Telephoto Zoom Lens

Published: February 26, 2025 Sony announces the FE 400-800mm f/6.3-8 G OSS Lens ($2,899), its longest-range full-frame E-Mount lens to date, setting a new benchmark in focal length reach for the Sony mirrorless system. The Sony E-Mount lens lineup previously peaked at 600mm, but the 400-800mm F6.3-8 G OSS extends the focal length to an […]

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Sony FE 16mm F18 G Lens

Sony Announces FE 16mm f/1.8 G Ultra-Wide Prime Lens

Published: February 26, 2025 Sony announces the FE 16mm f/1.8 G lens ($799) an ultra-wide full-frame E-Mount prime lens with a compact, lightweight build. Delivering high-resolution image quality, smooth bokeh, precise autofocus, and a bright F1.8 aperture, this lens is ideal in a variety of photo and video scenarios including landscapes, architecture, astrophotography and more.

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Zeiss Announces Otus 50mm F1.4 & 85mm F1.4 E-mount Lenses

Published: February 25, 2025 Zeiss announces Otus ML 50mm f/1.4 ($2,499) and Otus ML 85mm f/1.4 ($2,999) lenses providing unparalleled optical quality with a modernized design for full-frame mirrorless camera systems. These manual focus prime lenses designed for professionals deliver a more compact and portable form factor while retaining peak lens performance. Fast maximum aperture

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Sigma Announces 300-600mm F4 DG OS Sports Lens

Published: February 24, 2025 Sigma 300-600mm F4 DG OS Sports Lens ($5,999) combines the reach, speed and optical quality of a super-telephoto prime with the versatility of a zoom, ideal for photographing sports, wildlife and other distant action subjects. Combining a constant f/4 maximum aperture with quick AF, robust image stabilization, and a durable design,

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Venus Optics Announces Laowa 55mm & 100mm F2.8 Tilt-Shift Macro Lenses

Published: December 17, 2024 Venus Optics introduces a pair of Tilt-shift Macro lenses for full-frame cameras: Laowa 55mm & 100mm f/2.8 Tilt-Shift 1X Macro featuring a precise tilt of ±10°, a shift of ±12mm, and an impressive 1:1 magnification. These lenses allow photographers to easily manipulate the plane of focus and adjust the perspective distortions.

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