Product Announcements

Sony Announces FX30 4K Super 35 Cinema Line Camera for Future Filmmakers

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Sony FX30 ($1,798) leverages the power of a newly-developed APS-C sensor to provide content creators and aspiring filmmakers with a powerful, yet accessible cinema camera to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system …

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Sony Announces Full-frame E-mount FR7 Cinema Line PTZ Camera

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Sony Electronics Launches the FR7, the World’s First Pan-Tilt-Zoom Camera to Combine a Full-frame Image Sensor, Lens Interchangeability and Remote Shooting Functionality   Sony’s Cinema Line PTZ camera opens new creative and cinematic possibilities for content creators, from filmmakers to live event or music video producers • Supports up to UHD 4K120 Video • Sony …

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Tamron Announces 50-400mm F/4.5-6.3 Di III VC VXD Fullframe E-Mount Lens

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Tamron announces development of an upcoming 50–400mm F4.5–6.3 Di III VC VXD zoom for Sony full-frame E-mount cameras available in ‘Fall 2022,’ though Tamron notes ‘the current global health crisis’ could affect the release date and product supply schedule. Optical construction is not specified except that “high image quality is delivered through the effective arrangement …

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Samyang Announces AF 85mm F1.4 FE II Lens

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Samyang announces the second generation Samyang AF 85mm f/1.4 FE II Lens ($799) which reduces both size and weight while improving optical and autofocus performance. Featuring 11 optical elements arranged into 8 groups, it utilizes a series of high-refraction and extra-low dispersion elements to achieve a glass surface that delivers smooth, creamlike bokeh. For this …

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Venus Optics Announces Laowa 10mm F4 Cookie Lens

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Venus Optics announces the launch of the new Laowa 10mm f/4 Cookie Lens ($299) for APS-C mirrorless cameras. It is one of the world’s widest rectilinear pancake lenses for APS-C cameras. At a cookie size of 25mm (0.98”) long and weighing only 130g (0.29lbs), it literally can be put in your pocket. Most of the …

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