Product Announcements

Sigma-50mm-F1-2-DG-DN-Art-Lens-E

Sigma Announces Ultra-Fast 50mm f/1.2 DG DN Art Lens

Published: March 26, 2024 Sigma 50mm f/1.2 DG DN Art Lens ($1,399) is the lightest in its class and the brightest in Sigma’s 50mm prime lineup. Driven by Sigma’s dual HLA (High-response Linear Actuator) motors, this lens delivers quiet and high-speed performance and allows for a more compact design, helping make this lens lighter than […]

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Sony-FE-24-50mm-F2-8-G-Lens

Sony Announces FE 24-50mm f/2.8 G Compact Zoom Lens Designed for High Performance and Portability

Published: February 21, 2024 Sony FE 24-50mm f/2.8 G Lens ($1,099) features compact design weighing 15.52 oz with a maximum diameter of 2.94″ x 3.63″ length and 67 mm filter diameter. Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths due to incorporation of four aspherical lenses and two elements

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Venus-Optics-Laowa-10mm-F2-8-Zero-D-FF

Venus Optics Announces Laowa 10mm F2.8 Zero-D FF Fullframe E-Mount Lens

Published: February 20, 2024 Venus Optics announces Laowa 10mm F2.8 Zero-D FF Fullframe E-Mount Lens ($799) featuring a remarkable ultra-wide angle of view of 130.4° while maintaining a weight of only 0.93 lb. / 420g. Available for for Sony E-mount cameras with the option of Auto Focus with a 5-blade aperture or Manual Focus with

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Voigtlander Announces Nokton 50mm F1.0 Fullframe E-Mount Lens

Published: February 15, 2024 Voigtlander announces the Nokton 50mm F1.0 Fullframe lens for Sony E-Mount. Specs and pricing are not yet announced but expected to retail in line with pricing of the recently released Voigtlander Nokton 50mm f/1.0 Aspherical Lens for Canon RF with pre-order available in March 2024. Voigtlander manual focus lenses include electronic

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Sony Announces FE 300mm F2.8 GM OSS: World’s Lightest Large-Aperture Telephoto Prime

Published: November 7, 2023 SAN DIEGO – November 7, 2023 – Sony Electronics is pleased to announce the release of the world’s lightest 300mm telephoto prime lens G Master, a fullframe Alpha E-mount lens with a maximum aperture of F2.8. The anticipated Sony FE 300mm F2.8 G Master OSS lens has the high depiction performance

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