Product Announcements

Sony Announces ZV-E10 II Vlogging Camera

Published: July 10, 2024 With improved features that expand upon its content-creation-focused predecessor, the Sony ZV-E10 II ($999) is outfitted with a 26MP APS-C sensor for faster performance and high-quality imagery in a compact form factor designed for vloggers. This aligns the ZV-E10 II with tried and true models such as the FX30 and the […]

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Sony ZV Series Camera Launch Coming July 10th

Published: July 8, 2024 Tune-in here July 10th at 10:00 AM EDT for the launch of the newest Sony ZV Series Camera. The vlogging-focused ZV series has been an exciting area of growth for Sony’s point-and-shoot and mirrorless camera lineups. Be sure to check back for more information. Thank you for supporting this website through

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Just Announced: Tamron 50-300mm f/4.5-6.3 Di III VC VXD Lens

Published: June 6, 2024 Tamron 50-300mm f/4.5-6.3 Di III VC VXD all-in-one telephoto zoom lens offers extreme versatility to Sony E-mount full-frame camera systems. Its vast zoom range can seamlessly capture subject matter ranging from street scenes to intimate portraits as well as wildlife. VC (Vibration Compensation) image stabilization reduces camera shake and contributes to

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Just Announced: Sigma 28-45mm F1.8 DG DN Art Lens

Published: June 3, 2024 Sigma 28-45mm f/1.8 DG DN Art Lens for Sony E-mount is the world’s first full-frame zoom lens with a f/1.8 aperture throughout the entire zoom range. Design and Performance The lens features a total of 18 elements in 15 groups, with three aspherical and five Special Low Dispersion elements to minimize

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Sigma Announces Ultra-Fast 50mm f/1.2 DG DN Art Lens

Published: March 26, 2024 Sigma 50mm f/1.2 DG DN Art Lens ($1,399) is the lightest in its class and the brightest in Sigma’s 50mm prime lineup. Driven by Sigma’s dual HLA (High-response Linear Actuator) motors, this lens delivers quiet and high-speed performance and allows for a more compact design, helping make this lens lighter than

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