Product Announcements

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Sony Announces Development of FE 300mm F2.8 G Master OSS Lens to Launch in Early 2024

Sony Electronics announced the development of the long-awaited Fullframe E-mount 300mm F2.8 G Master OSS Telephoto Lens, with a target launch date in early 2024. ​ Large-aperture super-telephoto lenses such as the FE 400mm F2.8 G Master OSS and FE 600mm F4 G Master OSS are highly acclaimed by sports and wildlife photographers around the …

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Sony-FE-20-70mm-F4-G-lens

Sony Announces FE 20-70mm F4 G Lens

Sony announces the FE 20-70mm F4 G Lens ($1,098 from B&H Photo | Amazon | Adorama). This constant F4 aperture standard zoom extends the ultra-wide range while maintaining its reach at the long end. The 20mm starting point gives an additional ten degrees of diagonal angle-of-view compared to 24mm while maintaining a compact and and …

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Venus Optics Announces Laowa Argus 25mm f/0.95 APS-C APO Lens

Venus Optics announces the latest addition to their Argus series of f/0.95 ultra-large aperture lenses, the Laowa Argus 25mm f/0.95 APS-C APO available in Sony E, Nikon Z, Canon RF, Fuji X and Canon EF-M mounts The ultra-fast f/0.95 aperture makes shooting in low-light environments easier than ever and easily creates a dreamy look with …

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TTArtisan-Tilt-50mm-F1-4

Just Announced: TTArtisan 50mm F1.4 Fullframe E-mount Tilt Lens

TTArtisan 50mm F1.4 Tilt Lens ($229 from Amazon) designed for full-frame Sony E-mount cameras offers a bright f/1.4 aperture ideal for controlling depth of field and isolating the subject. • Manual Focus design and a minimum focusing distance of 50cm suits working with close-up subjects. The clicked aperture ring is stepped with the right amount …

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Sony Announces ZV-1F Vlog Camera with Fixed 20mm F2 Lens

SAN DIEGO, CA – October 13, 2022 – Sony Electronics Inc. announces the newest addition to its popular ZV lineup – the ZV-1F compact vlog camera. Sony ZV-1F is designed for content creators stepping up to a compact camera that packs advanced video and still capabilities with easy-to-use features, advanced connectivity, and a focus on …

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