Product Announcements

Sony-CineAlta-BURANO

Sony Announces CineAlta BURANO 8K Digital Motion Picture Camera

Sony VENICE has a new baby brother, designed for the high mobility so often required for solo shooting. Sony’s new CineAlta BURANO 8K Digital Cinema Camera ups your cine-style game by offering up to 8.6K capture in a compact, full-frame form. Unique in-camera stabilization for E- and PL-mount lenses, Fast Hybrid Autofocus, and an easily …

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Sony-ILX-LR1-Industrial-Camera

Sony Announces ILX-LR1 Ultra-Lightweight E-mount Industrial Camera

Just in case you thought the recently announced a7C R was as small as you could fit a 61 megapixels full-frame sensor, Sony takes it down a notch with the ILX-LR1 Ultra-Lightweight E-mount camera ($2,950) aimed at industrial applications and drone photography, weighing a mere 8.6 oz (Body Only) and measuring just 3.9 x 2.9 …

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Just Announced: Sony FE 16-35mm F2.8 GM II Lens

SAN DIEGO, CA. August 29, 2023 – Sony Electronics announces the launch of the wide-angle zoom lens G-Master™ FE 16-35mm F2.8 GM II, a 35mm full-frame Alpha E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range. Sony FE 16-35mm F2.8 GM II (model …

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Just Announced: Sony a7C II & a7C R Compact Mirrorless Cameras

SAN DIEGO, CA. August 29, 2023 – Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE- 7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective …

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Tamron-70-180mm-F2-8-Di-III-VC-VXD-G2-lens

Tamron Announces Development of 70-180mm f/2.8 Di III VC VXD G2 E-mount Lens

Tamron announces development of their second-generation 70-180mm f/2.8 Di III VC VXD G2 Lens (Price: TBA) designed for full-frame Sony E-mount cameras which adds Vibration Compensation image stabilization, improved compatibility with high-speed and high-precision autofocus, plus support for the Tamron Lens Utility software and the Lens Utility Mobile app. The optical design has new levels …

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