Product Announcements

Sony-FE-24-50mm-F2-8-G-Lens

Sony Announces FE 24-50mm f/2.8 G Compact Zoom Lens Designed for High Performance and Portability

Published: February 21, 2024 Sony FE 24-50mm f/2.8 G Lens ($1,099) features compact design weighing 15.52 oz with a maximum diameter of 2.94″ x 3.63″ length and 67 mm filter diameter. Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths due to incorporation of four aspherical lenses and two elements […]

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Venus-Optics-Laowa-10mm-F2-8-Zero-D-FF

Venus Optics Announces Laowa 10mm F2.8 Zero-D FF Fullframe E-Mount Lens

Published: February 20, 2024 Venus Optics announces Laowa 10mm F2.8 Zero-D FF Fullframe E-Mount Lens ($799) featuring a remarkable ultra-wide angle of view of 130.4° while maintaining a weight of only 0.93 lb. / 420g. Available for for Sony E-mount cameras with the option of Auto Focus with a 5-blade aperture or Manual Focus with

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Voigtlander Announces Nokton 50mm F1.0 Fullframe E-Mount Lens

Published: February 15, 2024 Voigtlander announces the Nokton 50mm F1.0 Fullframe E-Mount lens for Sony. Specs and pricing are not yet announced but expected to retail for $1,799 in line with the recently released Voigtlander Nokton 50mm f/1.0 Aspherical Lens for Canon RF with pre-order available in March 2024. Voigtlander manual focus lenses include electronic

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Sony-FE-300mm-F2-8-GM-OSS-lens

Sony Announces FE 300mm F2.8 GM OSS: World’s Lightest Large-Aperture Telephoto Prime

Published: November 7, 2023 SAN DIEGO – November 7, 2023 – Sony Electronics is pleased to announce the release of the world’s lightest 300mm telephoto prime lens G Master, a fullframe Alpha E-mount lens with a maximum aperture of F2.8. The anticipated Sony FE 300mm F2.8 G Master OSS lens has the high depiction performance

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Sony-Alpha-a9-III-camera

Sony Announces Alpha 9 III: World’s First Fullframe Camera with a Global Shutter

Published: November 7, 2023 Sony’s next-generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images and flash sync at all shutter speeds SAN DIEGO- Nov. 7, 2023 – Sony Electronics today introduced the Alpha 9 III camera equipped with the world’s firsti full-frame global

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