Product Announcements

Oprema Jena Launches Biotar 58mm F2 FE Lens with 17 Blade Aperture

Following their launch of the Biotar 75mm F1.4, Oprema has announceed the Biotar 58mm F2 Fullframe E-mount Lens with World Record 17 blade aperture. (Available on Indigogo) Press Text: Koblenz, Germany. New German lens maker Oprema Jena launched a campaign today on the crowdfunding site Indiegogo to resurrect the Biotar 58mm f2, promising to faithfully […]

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Voigtlander Announces Nokton 40mm f/1.2 Asperical Fullframe E-mount Lens

Voigtlander has officially announced the manual focus Nokton 40mm f/1.2 Asperical FE Lens ($1,099). Like other Voigtlander E-mount lenses including the recently announced Voigtlander 65mm f/2 Macro APO-Lanthar, this manual focus lens transmits EXIF lens data to the camera allowing Auto IBIS image stabilization with Sony a9, a7 Series Mark II cameras and Sony a6500.

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Sony Announces RX10 IV with 24-600mm F2.4-4 lens

Sony just announced the RX10 IV with 24-600mm F2.4-4 lens ($1,698) with the world’s fastest 0.03 AF focus speed, 24 fps and AF/AE tracking across 315 PDAF points covering 65% of the frame. This is a killer combination for anyone looking for a compact body to shoot stills or video of wildlife, sports or travel

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Adapted Lens News: Canon Announces TS-E 135mm, 90mm 50mm Macro Lenses

Good news for any of you adapting Canon TS-E glass to your Sony E-mount cameras, Canon has announced three new TS-E lenses: Canon TS-E 50mm f/2.8L Macro (Pre-Order for $2,199.00) Canon TS-E 90mm f/2.8L Macro (Pre-Order for $2,199.00) Canon TS-E 135mm f/4L Macro (Pre-Order for $2,199.00) All three lenses should adapt quite well to Sony

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Venus Optics announces Laowa Magic Shift Converter (MSC) for Sony E-Mount Cameras

Venus Optics has announced their Laowa Magic Shift Converter ($300 – Available Here) for Sony E-Mount cameras specially designed for the Laowa 12mm f/2.8 Zero-D lens (Available Here). This 1.4x teleconverter will convert the lens into a 17mm f/4 Zero-D lens with +/- 10mm shift capability. The adapter will be available for both Canon &

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