Lens Announcements

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Sony Announces Development of FE 300mm F2.8 G Master OSS Lens to Launch in Early 2024

Published: January 17, 2023 Sony Electronics announced the development of the long-awaited Fullframe E-mount 300mm F2.8 G Master OSS Telephoto Lens, with a target launch date in early 2024. ​ Large-aperture super-telephoto lenses such as the FE 400mm F2.8 G Master OSS and FE 600mm F4 G Master OSS are highly acclaimed by sports and […]

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Sony Announces FE 20-70mm F4 G Lens

Sony announces the FE 20-70mm F4 G Lens ($1,098 from B&H Photo | Amazon | Adorama). This constant F4 aperture standard zoom extends the ultra-wide range while maintaining its reach at the long end. The 20mm starting point gives an additional ten degrees of diagonal angle-of-view compared to 24mm while maintaining a compact and and

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Venus Optics Announces Laowa Argus 25mm f/0.95 APS-C APO Lens

Venus Optics announces the latest addition to their Argus series of f/0.95 ultra-large aperture lenses, the Laowa Argus 25mm f/0.95 APS-C APO available in Sony E, Nikon Z, Canon RF, Fuji X and Canon EF-M mounts The ultra-fast f/0.95 aperture makes shooting in low-light environments easier than ever and easily creates a dreamy look with

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Just Announced: TTArtisan 50mm F1.4 Fullframe E-mount Tilt Lens

TTArtisan 50mm F1.4 Tilt Lens ($229 from Amazon) designed for full-frame Sony E-mount cameras offers a bright f/1.4 aperture ideal for controlling depth of field and isolating the subject. • Manual Focus design and a minimum focusing distance of 50cm suits working with close-up subjects. The clicked aperture ring is stepped with the right amount

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Tamron Announces 50-400mm F/4.5-6.3 Di III VC VXD Fullframe E-Mount Lens

Tamron announces development of an upcoming 50–400mm F4.5–6.3 Di III VC VXD zoom for Sony full-frame E-mount cameras available in ‘Fall 2022,’ though Tamron notes ‘the current global health crisis’ could affect the release date and product supply schedule. Optical construction is not specified except that “high image quality is delivered through the effective arrangement

Tamron Announces 50-400mm F/4.5-6.3 Di III VC VXD Fullframe E-Mount Lens Read More »