Published: December 10, 2025 Applicable Model This information is for the following models: ILCE-1 Benefits and Improvements • Adapts the display layout of shooting information for both horizontal and vertical viewing • Adds the Spot: XL and Spot: XS options to the Spot section of the Focus Area menu • Adds the Custom 1, Custom 2, and Custom […]
Sony Releases Alpha 1 Firmware Update 4.00 Read More »
Published: December 2, 2025 SAN DIEGO. Dec. 2, 2025 – Sony Electronics introduces the Alpha 7 V ($2,899), the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up, powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective megapixels. The new image processing engine BIONZ XR2™1
Sony Announces a7 V with Advanced AI Subject Recognition & Speeds up to 30 FPS Read More »
Published: November 26, 2025 Sony releases a7 IV Firmware Update 6.00 packed with new features including improved Shooting and Playback Functions Benefits and Improvements Shooting and Playback Functions • Adapts the display layout of shooting information for both horizontal and vertical viewing • Adds Spot: XL under Spot in the Focus Area menu • Adds
Sony Releases a7 IV Firmware Update 6.00 Read More »
Published: November 26, 2025 Sony releases a7R V Firmware Update 4.00 packed with new features including improved Shooting and Playback Functions Benefits and Improvements Shooting and Playback Functions • Adapts the display layout of shooting information for both horizontal and vertical viewing • Adds Spot: XL under Spot in the Focus Area menu • Adds
Sony Releases a7R V Firmware Update 4.00 Read More »
Published: November 4, 2025 Save on Sony Cameras $900 off + $50 cashback on Sony a7R V from B&H Photo | Amazon | Sony $700 off + $50 cashback on Sony Sony a7 IV from B&H Photo | Amazon | Sony $500 off + $50 cashback on Sony Alpha 1 from B&H Photo | Amazon
Sony Holiday Deals on Cameras & Lenses Read More »