Sony Cyber-shot RX100 VII Available for Pre-Order Now!


Sony Cyber-shot RX100 VII Available for Pre-Order Now! ($1,198 from B&H Photo | Amazon)
Pre-Orders begin shipping Friday, August 16th

Key Features

• 20.1MP 1″ Exmor RS BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• ZEISS Vario-Sonnar T* f/2.8-4.5 Lens
• 24-200mm (35mm Equivalent)

Mixing speed, reach and portability, Sony Cyber-shot RX100 VII ($1,198 from B&H Photo | Amazon) is the seventh-generation of the best-in-class pocket-sized RX100 camera and the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1″ Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording.

Updated sensor design provides improved speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor’s design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.

Retaining the classic sleek form factor of an RX100, the VII still has a pocketable stature despite the extended zoom lens. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0″ 921.6k-dot LCD touchscreen can be used.

Utilizing an advanced stacked structure with an integrated DRAM chip, the updated 20.1MP 1″ Exmor RS CMOS sensor of the RX100 VII is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1″ sensor also has 357 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing.

This sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 20 fps with continuous AF/AE calculations being performed at 60 times per second. The Single Burst Shooting function also permits recording up to seven frames, in raw or JPEG, at 90 fps, 60 fps, or 30 fps for capturing the fastest of moments. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and color definition.

Spanning an impressive 24-200mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits photographing in a wide range of situations. Now covering wide-angle to mid-telephoto, the updated zoom range affords greater shooting versatility while still retaining a compact form factor due to the f/2.8-4.5 maximum aperture range. The optical design incorporates eight aspherical elements, including four advanced aspherical (AA) elements, to greatly reduce aberrations and distortions in order to achieve high sharpness and accurate rendering. ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and color fidelity.

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