Product Announcements

Sony-ILX-LR1-Industrial-Camera

Sony Announces ILX-LR1 Ultra-Lightweight E-mount Industrial Camera

Published: September 6, 2023 Just in case you thought the recently announced a7C R was as small as you could fit a 61 megapixels full-frame sensor, Sony takes it down a notch with the ILX-LR1 Ultra-Lightweight E-mount camera ($2,950) aimed at industrial applications and drone photography, weighing a mere 8.6 oz (Body Only) and measuring […]

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Just Announced: Sony FE 16-35mm F2.8 GM II Lens

Published: August 29, 2023 SAN DIEGO, CA. August 29, 2023 – Sony Electronics announces the launch of the wide-angle zoom lens G-Master™ FE 16-35mm F2.8 GM II, a 35mm full-frame Alpha E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range. Sony FE 16-35mm

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Just Announced: Sony a7C II & a7C R Compact Mirrorless Cameras

Published: August 29, 2023 SAN DIEGO, CA. August 29, 2023 – Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE- 7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor

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Tamron-70-180mm-F2-8-Di-III-VC-VXD-G2-lens

Tamron Announces Development of 70-180mm f/2.8 Di III VC VXD G2 E-mount Lens

Tamron announces development of their second-generation 70-180mm f/2.8 Di III VC VXD G2 Lens (Price: TBA) designed for full-frame Sony E-mount cameras which adds Vibration Compensation image stabilization, improved compatibility with high-speed and high-precision autofocus, plus support for the Tamron Lens Utility software and the Lens Utility Mobile app. The optical design has new levels

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Just Announced: Sony a6700 Mirrorless Camera & FE 70-200mm f/4 G OSS II Lens

Published: July 12, 2023 Sony announces a6700 Mirrorless Camera, FE 70-200mm f/4 G OSS II Lens & ECM-M1 Compact Camera-Mount Digital Shotgun Microphone Sony a6700 Mirrorless Camera Featuring a compact synthesis of Sony’s Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the Sony a6700 Mirrorless Camera ($1,398) puts powerful and

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