Product Announcements

Metz Announces Mecablitz M400 Flash for Sony

Metz has announced Mecablitz M400 Flash for Sony cameras with Multi Interface Shoe. Mecablitz M400 is especially suited to mirrorless system cameras and is ideal for any photographers or film-makers looking for a convenient flash unit. The maximum guide number of 40 for ISO 100 is capable of handling almost all shooting situations. Versatile lighting […]

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Zeiss Announces Loxia 85mm F2.4 Sonnar FE lens

Zeiss Loxia 85mm f/2.4 FE Lens for Sony E Mount (Pre-Order for $1,399) utilizes an optimized Sonnar concept, the simple seven elements, seven groups design incorporates three anomalous partial dispersion elements to greatly reduce chromatic aberrations and color fringing for notable clarity and color accuracy. Additionally, a Zeiss T* anti-reflective coating has also been applied

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Venus Optics Announces 15mm F2 Full Frame E-mount Lens

Venus Optics has announced the World’s Fastest 15mm Lens for Sony Full Frame E-mount Cameras – the LAOWA 15mm f/2 FE Lens featuring a 110° Angle of View, Ultra-fast f/2 aperture and 72mm filter thread. LAOWA 15mm f/2 becomes another member in their “˜Close-to-Zero Distortion’ lineup. ORDER YOURS NOW Press Text Anhui China, Sept 14,

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Tokina Announces FíRIN 20mm f/2.0 Full Frame E-mount Lens

It looks like EVERYBODY wants to get into E-mount! Tokina has announced their first fullframe E-mount lens, the manual focus Tokina FíRIN 20mm f/2.0 FE MF lens. The aperture ring can be “clicked” for stills photography and “de-clicked” for smoother operation when shooting video. Electronic contacts allow for EXIF transfer and communication with the camera.

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NEW Sony Action Cameras – Available for Pre-Order!

Sony FDR-X3000 Action Camera Sony FDR-X3000 Action Camera – $399.99 produces sharp videos and still images with reduced motion artifacts from vibrations and other camera movement. The ultra-wide-angle lens opens up versatile framing options for recording your adventures, and the included underwater housing is watertight to 197′, letting you plumb aquatic depths right out of

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