Product Announcements

NEW Sony Action Cameras – Available for Pre-Order!

Sony FDR-X3000 Action Camera Sony FDR-X3000 Action Camera – $399.99 produces sharp videos and still images with reduced motion artifacts from vibrations and other camera movement. The ultra-wide-angle lens opens up versatile framing options for recording your adventures, and the included underwater housing is watertight to 197′, letting you plumb aquatic depths right out of […]

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Meyer Optik Brings Back the “Wonder Bokeh” Primoplan 58 f1.9 Lens

Meyer Optik brings back the “Wonder Bokeh” Primoplan 58 f1.9 Lens ($899) known for its ability to create different bokeh effects all with one lens. This lens gives photographers a tool which truly enables them to express themselves in different ways with this single lens. They have the choice of creating a bokeh of melting,

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Sony Announces PZ 18-110mm F4 G OSS Super 35/APS-C E-mount Lens

Published: September 9, 2016 Sony has announced the Sony PZ 18-110mm F4 G OSS Super 35mm/APS-C E-mount lens ideal for video filmmakers and cinematographers. This is THE lens that many Sony FS-7 and FS-5 users have asked for. Like the Sony FE 28-135mm F/4 G PZ OSS lens, this lens features Smooth Motion Optics (SMO)

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Tokina Announces 35mm, 50mm, 85mm T1.5 Cine Prime Lenses

Tokina has announced 35mm, 50mm, 85mm T1.5 Fullframe Cine Prime Lenses available in PL, EF, MFT and Sony E-Mount. They feature 9 blade apertures and 300 degree focus rotation and all have identical 112mm filter threads. They also have matching iris and focus positions, making it much simpler to switch lenses when using a follow

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Zeiss Announces Milvus 15mm 2.8, 18mm F2.8, 135mm F2 lenses

Zeiss has announced it’s adding 15mm F2.8, 18mm F2.8 and 135mm F2 lenses to its manual focus Milvus lens line-up in Canon EF and Nikon F mounts. Zeiss puts an emphasis on robust construction with their full metal barrels, video-friendly features and optical designs that minimize chromatic aberration and distortion. The new lenses will be

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