Product Announcements

Sony Announces FX9 Fullframe 4K XDCAM & FE C 16-35mm T/3.1 G Cine Lens

Sony announced the PXW-FX9 XDCAM 4K Full-Frame Camera System ($10,998) & FE C 16-35mm T/3.1 G Cine Lens ($5,498) at the IBC show in Amsterdam today. FX9 features a newly-developed full-frame sensor, Dual Base ISO Recording and a Fast Hybrid Auto Focus System. The camera incorporates technology from the Sony VENICE digital motion picture camera […]

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Sony-E-16-35-55-300-G-lenses

Sony Announces a6100, a6600, E 16-55mm f/2.8 G & E 70-350mm G OSS Lenses!

Published: August 28, 2019 Just when you were thinking Sony hadn’t given APS-C much love lately they go and announce a6100 & a6600 Cameras and E 16-55mm f/2.8 G & E 70-350mm f/4.5-6.3 G OSS Lenses! Sony a6600 ($1,398 body only) begins shipping in November 2019 with the Real-Time Tracking and Real-Time Eye AF functions

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Sony Goes BIG with FE 600mm F4 GM OSS & FE 200-600mm F5.6-6.3 G OSS Lenses

Published: June 11, 2019 Sony FE 600mm F4 GM OSS & FE 200-600mm F5.6-6.3 G OSS lenses are Sony’s longest lenses to date. While aimed at vastly different buyers, Sony’s strategy of releasing these lenses together makes a lot of sense. Both lenses will begin shipping in August. I’ll post images shot with each lens

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Venus Optics Announces Laowa 100mm f/2.8 2:1 Ultra Macro APO Lens

Venus Optics announces the Laowa 100mm f/2.8 2:1 Ultra Macro APO lens ($449 at Venus Optics) a versatile macro and portrait lens featuring 2X life-size reproduction. Press Release Anhui China, 7 May 2019 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to announce

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Zeiss Announces Otus 100mm F1.4 Lens

Zeiss announced their Otus 100mm F1.4 manual focus lens available in Nikon F and Canon EF mount adaptable to Sony E-mount. Expect pricing to fall in line with other Zeiss Otus lenses at somewhere north of $4500+ US. Press Text ZEISS Otus 1.4/100 The Telephoto Lens. With its new Otus 1.4/100, ZEISS has expanded the

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