Product Announcements

Just Announced: Samyang AF 35mm F1.8 FE Lens

Samyang announces the AF 35mm F1.8 FE Lens ($399) designed for street photographers, vloggers and Instagrammers who are looking for a high quality compact lens. The new lens provides outstanding corner-to-corner image quality from a maximum F1.8 aperture and its quiet autofocus and tenacious tracking performance make it a great choice for both stills and […]

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Sony Announces Development of FX6 Cinema Camera

Sony revealed the development of the Sony FX6 Cinema Camera, slated to launch by the end of the year. This camera will be a part of Sony’s Cinema Line of advanced video production products for all types of content creators. Please subscribe to be notified when more information becomes available. Order Sony FX6 Full-Frame Cinema

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Venus-Optics-Laowa-11mm-F4-5-FF-RL-Lens

Just Announced: Venus Optics Laowa 11mm f/4.5 FF RL FullFrame E-Mount Lens

Published: August 28, 2020 Venus Optics announces the compact Laowa 11mm f/4.5 FF RL FullFrame E-mount lens ($699) featuring an ultra-wide 126° angle of view and weighing just 8.9 ounces (254g). It’s designed with a 62mm filter thread – making it currently the world’s widest fullframe rectilinear lens with a front filter thread. Ultra Wide

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Just Announced: Rokinon DSX High-Speed Fullframe E-mount Cine Lenses

Rokinon DSX High-Speed Cine lenses feature multilayer coating process, industry-standard geared focus and iris rings, and fast T1.5 aperture, and it adds a 9-blade iris for beautiful soft bokeh, weather sealing to keep the moisture out, and focal lengths on both sides for added versatility for focus pullers. Key Features • Full-Frame T1.5 Aperture Cine Lens

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Just Announced: Sigma FE 85 f/1.4 Art Lens

Sigma 85mm f/1.4 DG DN Art Lens for Sony E ($1,199 from B&H Photo | Adorama) features updated optical design and bright f/1.4 maximum aperture which enables working in low-light conditions and also increased control over depth of field for achieving shallow depth of field. Optical design incorporates a series of low dispersion, aspherical, and

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