Product Announcements

Just Released: 7artisans 50mm F0.95 APS-C E-Mount Lens

7artisans 50mm F0.95 APS-C E-mount lens ($236 from Amazon) is designed for portraiture, street, nightscape, landscape, and reportage. Fast f/0.95 maximum aperture suits working in low-light conditions and also offers great control over the depth of field. A 13-blade diaphragm contributes a pleasing out-of-focus quality when working with selective focus. Optical design features 7 elements […]

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Tamron Announces Development of FE 35-150mm f/2-2.8 & Updated FE 28-75mm f/2.8

Tamron announces the development of a fast-aperture 35-150mm F/2-2.8 Di III VXD zoom lens for Sony E-mount full-frame mirrorless cameras coming in 2022 along with a second-generation Fast-Aperture 28-75mm F2.8 G2 offering significantly improved optical and autofocus performance expected to ship this year. Pricing of both lenses is to be determined. TAMRON announces development of

Tamron Announces Development of FE 35-150mm f/2-2.8 & Updated FE 28-75mm f/2.8 Read More »

Sony Electronics Introduces ZV-E10 Interchangeable-Lens Vlog Camera for Vloggers and Video Creators

The ZV-E10 APS-C Camera Delivers High Quality Video and Audio Performance, Vlog-Optimized Functions and Versatile Connectivity – Perfect for Video Creators   SAN DIEGO, CA – July 27, 2021 – Sony Electronics Inc. today announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers,

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Sony July 7th Camera Announcement Postponed

Sony July 7th Camera Announcement Postponed Read More »

Sony Camera Announcement Coming July 7th

Sony Camera Announcement Coming July 7th Read More »