Product Announcements

Sigma Announces 24mm f/2 & 90mm f/2.8 DG DN Contemporary E-Mount Lenses

Sigma announces the latest additions to their compact full frame E-mount line-up, the Sigma 24mm f/2 DG DN Contemporary Lens and Sigma 90mm f/2.8 DG DN Contemporary Lens will retail for $639 USD. Sigma 24mm f/2 DG DN Contemporary Lens for Sony E ($639) Compact wide-angle prime lens provides excellent edge-to-edge sharpness in a stylish […]

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Profoto Releases B10X & B10X Plus with More Continuous Light and Faster Recycle

Profoto announces Profoto B10X OCF Flash Head ($1,995) & Profoto B10X Plus OCF Flash Head ($2,295) flashes with 30% more continuous light, faster recycling speed and improved graphics. The B10X is a compact and versatile off-camera video light and flash combining an intuitive user interface with world class reliability. Used together with our OCF accessories

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Zhong Yi Optics Announces Mitakon 135mm f/2.5 APO Portrait Lens

Zhong Yi Optics, the leading wide-aperture lenses manufacturer in China, has rebuilt their old 135mm f/2.8 lens into 135mm f/2.5, available in Sony FE, Canon EF, Canon RF, Nikon Fx, and Nikon Z mounts. The new 135mm lens is ideal for working in difficult lighting with great control on depth of field. The lens is

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Tamron Announces 18-300mm f/3.5-6.3 Di III-A VC VXD Superzoom APS-C E-Mount Lens

Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Superzoom Lens for APS-C Sony E-Mount cameras ($699) offers a 16.6x “all-in-one” zoom ratio has a minimum focus distance of just 5.9″. A fast and precise autofocus mechanism, Tamron’s VXD (Voice-coil eXtreme-torque Drive) linear motor, offers some of the best performance in its class, and it’s aided by

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Godox Launches Ving V860III TTL Li-Ion Flash for Sony

Published: August 25, 2021 Godox Ving V860III TTL Li-Ion Flash Kit for Sony ($229) features the Godox X wireless radio system, which provides both master and slave TTL functionality and runs off a rechargeable lithium-ion battery pack that ensures fast recharge with a capacity of up to 480 full-power flashes. It features a guide number

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