Product Announcements

Sony Announces 33mp Sensor a7 IV with Innovations from Top-End Cameras

Published: October 21, 2021 The fourth-generation Sony a7 IV ($2,498 from B&H Photo | Amazon) adds an all new 33mp Exmor R CMOS sensor and Bionz XR Image Processor to extend innovation from Sony’s top-end Alpha 1 and a7S III cameras to larger user base of advanced amateur and professional hybrid shooters and content creators. […]

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Samyang Releases Rokinon AF 24-70mm F2.8 FE Zoom Lens

Rokinon’s first AF zoom lens, the Rokinon AF 24-70mm f/2.8 FE Zoom Lens ($999) offers a bright f/2.8 aperture, premium optical design, fast and accurate autofocus, solid build quality and weather-sealed body. It features a parfocal design, enabling it to maintain its focus point as it zooms in or out. This premium feature, often only

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Sony Announces FE 70-200 F2.8 GM OSS II – Best in Class Gets Better!

Published: October 13, 2021 Sony FE 70-200 F2.8 GM OSS II Lens ($2,798 from B&H Photo | Amazon | Sony) sets the new standard for Best-in-Class with faster next-generation AF, improved sharpness while trimming weight nearly 30% from the previous model. AF is more responsive thanks to use of dual XD Linear AF groups.Optical design

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Tamron Announces Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Lens

Tamron announces a fast-aperture 35-150mm f/2-2.8 Di III VXD Lens for fullframe Sony E-Mount ($1,899 from B&H Photo) September 30, 2021, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto

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Venus Optics Announces Laowa Argus 35mm f/0.95 FF Full Frame E-mount Lens

Venus Optics announces the Laowa Argus 35mm f/0.95 FF Full Frame E-mount Lens – the world’s fastest 35mm lens and widest f/0.95 lens ever designed for full frame cameras. It is a breakthrough of the camera lens industry, and it inherits Venus Optics’ objective to offer innovative and groundbreaking products. It provides a wide 63.4°

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