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Venus Optics Announces Laowa 12mm f/2.8 Lite Zero-D AF Fullframe E-Mount Lens

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Published: June 26, 2025 Venus Optics Laowa 12mm f/2.8 Lite Zero-D MF Lens ($699) pairs Zero-D design with an ultra-wide 122° field of view on Sony fullframe E-mount cameras. This 12mm lens provides outstanding edge-to-edge sharpness across broad compositions, making it an ideal choice for landscape, architecture, and real estate photography. When pointed at strong […]

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Sony Announces FX2 Full-frame Cinema Camera with Tiltable EVF

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Published: May 28, 2025 Sony announces the FX2 Cinema Camera ($2,699) offering a seamless entry point into the broader Cinema Line range, giving greater cinematic expression to independent creators or small crews needing a versatile camera. “The hybrid cinema camera was created based on user feedback and is engineered with unique features to support filmmaking,

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Sony Announces GP-VPT3 Multi-Function Shooting Grip & RMT-VP2 Wireless Remote Commander

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Published: May 21, 2025 Sony announces the GP-VPT3 Wireless Shooting Grip/Tripod ($159.99) and RMT-VP2 Wireless Remote Commander ($89.99) featuring Bluetooth wireless technology compatible with Alpha Series and Vlog Camera Series. The GP-VPT3 Multi-Function Shooting Grip supports stable handheld shooting with a grip design optimized for ease of use and flexible shooting angles, accommodating cameras weighing

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Laowa Announces 15mm f/4.5 0.5X Wide Angle Macro Lens

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Published: May 15, 2025 Venus Optics announces the Laowa 15mm f/4.5 Wide-Angle Macro lens ($399) with a 0.5x magnification ratio. This capability allows the capture of stunning and unique wide-angle macro shots at a minimum focusing distance of 12.9cm, making every photo rich in detail at every distance. The combination of wide perspective and macro

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Sony Announces FE 50-150mm F2 GM Lens

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Published: April 22, 2024 Sony Electronics Inc. introduces the FE 50-150mm F2 GM (SEL50150GM), the world’s firsti telephoto zoom lens with a maximum focal length of 150mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines a constant aperture of F2 with high resolution comparable to

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