Product Announcements

Venus Optics Announces Fullframe Laowa 15mm f/5 Cookie FF Lens

Published: November 12, 2024 Venus Optics announces a pancake-style ultra-wide-angle lens for the full-frame camera. The new Laowa 15mm f/5 Cookie FF Lens ($399) weighs only 158g but offers a remarkable 110° angle of view. The lens offers auto-aperture for Sony E and Nikon Z mounts, plus an additional silver version for those seeking a […]

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Sony Announces BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries and DC-C1 DC Coupler

Published: October 17, 2024 Sony announces a pair of new power accessories for their mirrorless cameras that use NP-FZ100 batteries: BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries and DC-C1 DC Coupler Sony BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries Sony BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries ($119.99) is an ideal and efficient way to charge two high-capacity

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Viltrox Announces AF 28mm F4.5 Pancake FE Lens

Published: October 15, 2024 Viltrox AF 28mm f/4.5 lens ($99) is a full frame pancake lens for Sony E-mount cameras offering a classic focal length for street photography paired with compact design. Thanks to ultrathin and lightweight design, the lens remains stealthy small – ideal for capturing candid shots. When presented with a backlit situation,

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Tamron-90mm-F2-8-Di-III-Macro-VXD-lens

Tamron Announces 90mm F2.8 Di III Macro VXD lens

Published: September 26, 2024 Tamron 90mm f/2.8 Di III VXD Macro Lens ($699) for full-frame mirrorless Sony E-mount cameras offering 1:1 magnification and a 9.1″minimum focusing distance, ideal for shooting small and nearby subjects. Its short telephoto, large f/2.8 aperture, and 12-blade diaphragm is also well-suited for portrait photography. Its compact, lightweight design also makes

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Sony ECM-L1 Omnidirectional Lavalier Microphone

Sony Announces ECM-L1 Omnidirectional Lavalier Microphone with Plug-In Power

Published: September 10, 2024 High Performance Microphone Designed for Video Creators SAN DIEGO, Sept. 10, 2024 – Sony Electronics announces the ECM-L1 professional-quality lavalier microphone with plug-in power. The ECM-L1 achieves high-quality and reliable sound through Sony’s expertise in professional audio technology, ensuring every word and nuance is captured with precision. The 3.5mm mini plug

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