Blog

Sony Releases a7S III Firmware Update 5.01

Published: June 21, 2026 Sony a7S III Firmware Update 5.01 fixes an issue where part of the green frame indicating the AF status was not displaying properly when using the Expand Spot feature and also improves the overall operational stability of the camera Applicable Model ILCE-7SM3 Benefits and Improvements • ...

June 21, 2026

Lenses

Tale of the Tape: Sony FE 100mm F2.8 Macro GM OSS -vs- FE 90mm F2.8 Macro G OSS

Published: October 2, 2025 It’s been a decade since the release of the Sony FE 90mm F2.8 Macro G OSS and for nearly half that ...

Written by

Brian Smith

Lenses

Sony FE 100mm F2.8 Macro GM OSS Available for Pre-Order NOW!

Published: September 30, 2025 Sony FE 100mm F2.8 Macro GM OSS lens ($1,498) offers outstanding image quality, a greater-than-life-size 1.4x maximum magnification, compatibility with Sony ...

Written by

Brian Smith

Lens Announcements

Sony Announces FE 100mm F2.8 Macro GM OSS

Published: September 30, 2025 Sony announces the FE 100mm F2.8 Macro GM OSS ($1,498), the new medium telephoto macro lens in the G Master™ series, ...

Written by

Brian Smith

Software & Firmware

Sony Releases FX3 Firmware Update 7.00 & FX30 Firmware Update 6.00

Published: August 26, 2025 Sony releases FX3 Firmware Update 7.00 & FX30 Firmware Update 6.00 Benefits and Improvements • Adds a home screen (BIG6) where ...

Written by

Brian Smith

Cameras

Sony Alpha 1 II Wins EISA Award for Camera of the Year

Published: August 21, 2025 Sony Alpha 1 II has been awarded EISA Camera of the Year for 2025-2026. Sony also won top awards for: Lens ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7R V Firmware Update 3.01

Published: August 20, 2025 Sony has released a7R V Firmware Update 3.01 for improved camera operation. Benefits and Improvements • Improves the operational stability of ...

Written by

Brian Smith

Lens Announcements

Sigma Announces 200mm F2 and 12mm F1.4 E-mount Lenses

Published: August 19, 2025 Sigma announces a pair of ultra-fast E-mount lenses: the 200mm F2 full-frame telephoto and 12mm F1.4 APS-C ultra wide lens. Sigma ...

Written by

Brian Smith

Software & Firmware

Sony RX1R III gets Lightroom RAW Support

Published: August 13, 2025 The latest updates to Lightroom, Lightroom Classic and Lightroom Mobile add Sony RX1R III RAW Support. Additionally, new tether support (Lightroom ...

Written by

Brian Smith

Software & Firmware

Sony Releases Alpha 1 II Firmware Update 3.00

Published: July 30, 2025 Sony releases Alpha 1 II Firmware Update 3.00 packed with new features. Applicable Model This information is for the following models: ...

Written by

Brian Smith