Blog

Sony Introduces Fifth Generation RX10 V All-in-One Super Zoom Camera for Travel, Wildlife and Sports Photography

Published: July 9, 2026 The wait is finally over. Sony has unveiled the much sought after successor to their legendary RX10 bridge camera, the RX10 V ($2,299 from B&H Photo | Amazon | Sony), the fifth generation of its RX10 all-in-one camera series. A single body covers wide-angle to super-telephoto ...

July 9, 2026

Deals

Prime Day Deals on Sony Cameras

Published: October 7, 2025 Get Prime Day Deals 2025 on Sony Cameras with added benefits directly from Sony. • SAVE $400 on Sony a7R V ...

Written by

Brian Smith

Lenses

Tale of the Tape: Sony FE 100mm F2.8 Macro GM OSS -vs- FE 90mm F2.8 Macro G OSS

Published: October 2, 2025 It’s been a decade since the release of the Sony FE 90mm F2.8 Macro G OSS and for nearly half that ...

Written by

Brian Smith

Lenses

Sony FE 100mm F2.8 Macro GM OSS Available for Pre-Order NOW!

Published: September 30, 2025 Sony FE 100mm F2.8 Macro GM OSS lens ($1,498) offers outstanding image quality, a greater-than-life-size 1.4x maximum magnification, compatibility with Sony ...

Written by

Brian Smith

Lens Announcements

Sony Announces FE 100mm F2.8 Macro GM OSS

Published: September 30, 2025 Sony announces the FE 100mm F2.8 Macro GM OSS ($1,498), the new medium telephoto macro lens in the G Master™ series, ...

Written by

Brian Smith

Software & Firmware

Sony Releases FX3 Firmware Update 7.00 & FX30 Firmware Update 6.00

Published: August 26, 2025 Sony releases FX3 Firmware Update 7.00 & FX30 Firmware Update 6.00 Benefits and Improvements • Adds a home screen (BIG6) where ...

Written by

Brian Smith

Cameras

Sony Alpha 1 II Wins EISA Award for Camera of the Year

Published: August 21, 2025 Sony Alpha 1 II has been awarded EISA Camera of the Year for 2025-2026. Sony also won top awards for: Lens ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7R V Firmware Update 3.01

Published: August 20, 2025 Sony has released a7R V Firmware Update 3.01 for improved camera operation. Benefits and Improvements • Improves the operational stability of ...

Written by

Brian Smith

Lens Announcements

Sigma Announces 200mm F2 and 12mm F1.4 E-mount Lenses

Published: August 19, 2025 Sigma announces a pair of ultra-fast E-mount lenses: the 200mm F2 full-frame telephoto and 12mm F1.4 APS-C ultra wide lens. Sigma ...

Written by

Brian Smith

Software & Firmware

Sony RX1R III gets Lightroom RAW Support

Published: August 13, 2025 The latest updates to Lightroom, Lightroom Classic and Lightroom Mobile add Sony RX1R III RAW Support. Additionally, new tether support (Lightroom ...

Written by

Brian Smith