March 9, 2018

Industry News: Canon Shifts Focus from DSLR to Mirrorless Cameras!

In an interview with Nikkei Asian Review, a Canon marketing manager confirms that Canon will shift their focus from DSLR to mirrorless cameras. In the past Canon has been “reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.” However the article takes note that “Sony is attempting to break down Canon and […]

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Cinema5D Sigma Fullframe E-mount Art lens Interview

In this Cinema5D Interview, Sigma’s Yamaki-san explains why their newly announced native Sigma FE Art lenses will perform better than the adapted DSLR versions using Sigma MC-11 Mount Converter because of of better communication with the camera and smoother & quieter AF-C for video recording. The First Native Fullframe E-mount Art lenses are Coming Soon!

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Manfrotto Announces Befree Advanced Travel Tripod Designed for Sony Alpha

Manfrotto Befree Advanced Alpha Travel Tripod (Pre-Order for $189.99 from B&H Photo | Adorama) This special version of the Befree Advanced Lever is designed for Sony alpha camera users who want maximum performance and stability in all shooting positions. The quick-release plate is designed to match Sony a7 and Sony a9 camera bodies, to ensure

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