In an interview with Nikkei Asian Review, a Canon marketing manager confirms that Canon will shift their focus from DSLR to mirrorless cameras.
In the past Canon has been “reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.” However the article takes note that “Sony is attempting to break down Canon and Nikon’s strength in the professional market with mirrorless cameras.”
Masahiro Sakata, president of Canon Marketing Japan, did not say much about the possibility of Canon releasing a high-end mirrorless camera. “We will look at the timing and consider it,” he said.
The writing has been on the wall for quite a while now. The future of photography is mirrorless. Some people are just slow readers…
via: MirrorlessRumors
7 thoughts on “Industry News: Canon Shifts Focus from DSLR to Mirrorless Cameras!”
“Sony is attempting to break down Canon and Nikon’s strength in the professional market with mirrorless cameras” – I’d say that horse has already left the barn 🙂 Interesting that they say there will be an “entry level” camera next month (this month since it was written in late Feb). Is this the “new” M camera? Color me unimpressed. Their worry about cannibalization is turning out to be their undoing. I hope they get the ship turned around, the photography world needs a health Canon…
Kinda late to the party, but if they innovate like Sony it will be good for the industry.
Already too late in my opinion. Maybe it would drive the price down a bit , but with A7iii coming out maybe that’s not a concern anymore.
I agree, but I’d say the price pressure is on Canon – not Sony.
The $2,000 a7 III smokes the $3,500 Canon 5D IV both in technology and price.
Excuse my naiveté but is it possible for Canon to have a mirrorless with EF lenses? If so, why did Sony go with E mount instead of the already established A mount? Was it because they originally wanted to tout the benefits are smaller camera/lenses?
Canon chose 18mm focal flange EF-M mount for their mirrorless cameras for much the same reason Sony selected 18mm for E-mount – because there’s absolutely no reason to be beholden to the obsolete focal flange depth required for a SLR mirror (or possibly they simply copied Sony’s homework…)
The thinner body depth also allows Sony optical engineers to place lens elements closer to the sensor that SLR lens designs and not that I’m saying this is the only reason, but maybe that’s why Sony FE lenses blow away Canikon glass!
Thanks for the reply Brian.