Live from New York! Why Pros Love a7R III !!!

Watch Alpha Universe LIVE TODAY at 10am EDT when Artisans Brooke Shaden, Chris Burkard, Me Ra Koh and I share our experience shooting with the new flagship a7 Series camera: Sony a7R III.

We’ll be joined on stage by Alpha Universe editor Chris Robinson and the Professor himself, Mark Weir who’ll explain the cutting edge tech that went into this camera.

Sony a7R III is Available for Pre-Order NOW!

Sony a7RIII camera + FE 24-105 G OSS lens
Sony a7R III camera & FE 24-105mm F4 G OSS lens (Both Available for Pre-Order NOW!)

Today Only! Save $200 on Gitzo Series 1 Carbon Fiber Traveler Tripod for Sony

Save $200 Today on Gitzo Series 1 Carbon Fiber Traveler Tripod designed for Sony a1, a7 and a9 series cameras. Gitzo GK1545TA Series 1 Traveler

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Sony Releases a1 & a7S III Firmware Updates

Alpha 1 Firmware 1.31 Sony releases Alpha 1 Firmware Update 1.31 which improves accuracy of Eye AF and improves overall stability. Applicable Model: This information

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Sony Resumes a7 IV Firmware Update 1.10

This update was suspended on August 24, 2022, because some products could not operate properly after the update to Ver.1.10. The update has resumed with

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