Live from New York! Why Pros Love a7R III !!!

Watch Alpha Universe LIVE TODAY at 10am EDT when Artisans Brooke Shaden, Chris Burkard, Me Ra Koh and I share our experience shooting with the new flagship a7 Series camera: Sony a7R III.

We’ll be joined on stage by Alpha Universe editor Chris Robinson and the Professor himself, Mark Weir who’ll explain the cutting edge tech that went into this camera.

Sony a7R III is Available for Pre-Order NOW!

Sony a7RIII camera + FE 24-105 G OSS lens — Sony a7R III camera + FE 24-105mm F4 G OSS lens (Both Available for Pre-Order NOW!)

Order Sony a7R III from B&H Photo | Amazon | Adorama

Sony Announces Updated FX3A Cinema Camera

May 8, 2025 No Comments

Published: May 8, 2025 Sony announces FX3A Cinema Camera with minor hardware updates: • LCD screen resolution upgrade: from 1.44 million dots to 2.36 million

Tale of the Tape: Sony FE 50-150mm F2 GM -vs- FE 70-200mm F2.8 GM II

April 25, 2025 No Comments

Published: April 25, 2024 Here’s how the specs compare between the Sony FE 50-150mm F2 GM and Sony FE 70-200mm f/2.8 GM OSS II lenses.

Sony Releases a7S III Firmware Update 4.00

April 24, 2025 No Comments

Published: April 24, 2025 Sony has released a7S III Firmware Update 4.00 with major improvements to Shooting & Playback and FTP Transfer & Network functions.