When Will Sony Announce a7S III?

In this interview with Cinema 5D, Sony Senior Manager, Yutaka Iwatsuki confirms that a7S III is in development, but it may take longer than imagined so that Sony can “go beyond expectations”.

“S is very important camera for Sony. It is a unique camera in the industry. When we create the next generation we have to not just fulfill the customers demands but we have to go beyond their expectations. It may take longer than you imagined.”

For those of you anxiously awaiting the next-generation a7S, this is actually good news since it reveals that Sony has more up their sleeves than merely sticking a bigger battery and dual card slots into a7S II.

Iwatsuki-san acknowledges that 8K will be important in the future but likely not before 2020.

Finally, despite the fact that Sony is the leading medium format sensor manufacturer, he says Sony plans to focus on innovating both Fullframe and APS-C cameras rather than jumping into medium format.

via: Cinema 5D

Elliott Erwitt in the living room of his New York apartment in 2014

Remembering Elliott Erwitt (1928–2023)

As a high school photographer thirsting for knowledge, I came across a wonderful series of books from the Masters of Contemporary Photography. I started with

Read More »

Sony Electronics Announces Custom Gridline License for Alpha Cameras

SAN DIEGO – Nov. 28, 2023. Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IV in March 2024 onward,

Read More »

Sony and Associated Press Advance In-Camera Authenticity Technology

New In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of Capture to Certify Legitimacy SAN DIEGO – Nov. 21, 2023 – Today,

Read More »

Leave a Comment

Your email address will not be published. Required fields are marked *