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Sony G Master

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Sony FE 50mm F1.4 GM Lens Available for Pre-Order NOW!

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Published: February 22, 2023 Sony FE 50mm F1.4 GM Lens Available for Pre-Order NOW! Offering the latest in lens technology, the Sony FE 50mm f/1.4 GM Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality. Two XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and […]

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Sony FE 50mm F1.4 GM lens

Lens Review: Sony FE 50mm F1.4 GM Field Test

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Published: February 21, 2023 New Star in the Sony G Master Lens Lineup Sony FE 50mm F1.4 GM ($1,298) is the latest addition to the Sony G Master lens line and the smaller, lighter, cheaper brother to the FE 50mm F1.2 GM. It’s the 49th Fullframe E-mount lens and 72nd E-mount lens overall. Weighing just

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Sony Announces FE 24-70mm F2.8 GM II – World’s Smallest & Lightest F2.8 Standard Zoom

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Published: April 27, 2022 What a difference six years makes! Six years ago Sony announced their first G Master lenses including the FE 24-70mm F2.8 GM which were the first lenses to offer both extreme sharpness and beautiful bokeh. G Master lenses continue to offer the best of both – yet in the ensuing six

Sony Announces FE 24-70mm F2.8 GM II – World’s Smallest & Lightest F2.8 Standard Zoom Read More »

Year-End Trade-in Deals on Sony a7R IV & G Master Lenses!

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Sony Year-End Trade-in Deals on Cameras & Lenses are back thru December 27, 2019   Save $300 + Value of your Trade on Sony a7R IV Save $200 + Value of your Trade on Sony FE 16-35mm F2.8 GM lens Save $200 + Value of your Trade on Sony FE 24-70mm F2.8 GM lens Save

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Sony FE 400mm F2.8 GM OSS Lens Available for Pre-Order NOW!

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Sony FE 400mm F2.8 GM OSS Lens Available for Pre-Order NOW ($11,998 from B&H Photo | Amazon) This wide aperture super telephoto lens weighs in at just 6.4 pounds, making it the lightest lens in its class by two pounds. Weight of the lens is also redistributed to the back so it balances nicely on

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