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Voigtlander 12mm f/5.6 Aspherical III E-Mount Lens available for Pre-Order

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Voigtlander Ultra Wide-Heliar 12mm f/5.6 Aspherical III Lens for Fullframe E-Mount ($999 here) is available for Pre-Order Now! The lens features an updated Heliar rectilinear design to limit distortion, and maintain consistent sharpness and illumination to suit mirrorless camera designs. One aspherical element is employed in the 12 elements, 10 groups optical design to control […]

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Zeiss Announces Loxia 85mm F2.4 Sonnar FE lens

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Zeiss Loxia 85mm f/2.4 FE Lens for Sony E Mount (Pre-Order for $1,399) utilizes an optimized Sonnar concept, the simple seven elements, seven groups design incorporates three anomalous partial dispersion elements to greatly reduce chromatic aberrations and color fringing for notable clarity and color accuracy. Additionally, a Zeiss T* anti-reflective coating has also been applied

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Venus Optics Announces 15mm F2 Full Frame E-mount Lens

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Venus Optics has announced the World’s Fastest 15mm Lens for Sony Full Frame E-mount Cameras – the LAOWA 15mm f/2 FE Lens featuring a 110° Angle of View, Ultra-fast f/2 aperture and 72mm filter thread. LAOWA 15mm f/2 becomes another member in their “˜Close-to-Zero Distortion’ lineup. ORDER YOURS NOW Press Text Anhui China, Sept 14,

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Reminder: Sony Semi-Annual Savings Back in the USA!

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Sony Semi-Annual Savings are back in the USA with saving up to $200 on Sony Lenses and Accessories! Save on Sony FE Fullframe E-Mount Lenses: • Save $100 on Sony FE 16-35mm f/4 ZA OSS Lens • Save $100 on Sony FE 24-70mm f/4 ZA OSS Lens • Save $100 on Sony FE 35mm f/1.4

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Sony Announces PZ 18-110mm F4 G OSS Super 35/APS-C E-mount Lens

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Published: September 9, 2016 Sony has announced the Sony PZ 18-110mm F4 G OSS Super 35mm/APS-C E-mount lens ideal for video filmmakers and cinematographers. This is THE lens that many Sony FS-7 and FS-5 users have asked for. Like the Sony FE 28-135mm F/4 G PZ OSS lens, this lens features Smooth Motion Optics (SMO)

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