Sony FE 85 F1.4 GM

Sony Dominates EISA Awards

The European Imaging and Sound Association (EISA) has awarded Sony four awards for best photography products of the year. Best Premium Compact: Sony RX1R II Best Professional Compact System Lens: Sony FE 85mm F1.4 GM Best Prosumer Compact System Camera: Sony a6300 Best Photo & Video Camera: Sony a7SII The EISA Awards have been running …

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Sony conducting Focus Groups in New York June 6-10, 2016

Sony USA is conducting focus groups on consumers who own a6000, a6300, RX10 III cameras or FE 24-70 2.8 GM or 85mm 1.4 GM lenses from June 6-10, 2016 in New York City. If you’re interested in participating – Sign up Here!

Sony FE 85mm f/1.4 GM Lens – In Stock & Shipping Now!

Sony FE 85mm F1.4 G Master Lens is In-Stock & Shipping NOW! This is the sharpest 85mm AF lens EVER! Nearly matching the optical performance of the $4,500 Zeiss Otus, it adds AF not found on Zeiss Otus. It offers a flattering perspective for portratits and fast f/1.4 maximum aperture perfect for shallow depth of …

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Sony Firmware Update 3.10 adds G Master Lens Support

Sony has released Firmware Update 3.10 which adds Sony G Master lens support for Sony a7, a7R, a7S, a7II, a7RII, a6000 and a5100 mirrorless cameras. I’m told by Sony USA that Firmware Update is not required for a7SII. Sony firmware updates are cumulative so if you missed previous update(s) you will also get firmware improvements …

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Sony G Master Lenses Available for Pre-Order Now!

Sony FE 24-70mm F2.8 G Master Lens | Sony FE 85mm F1.4 G Master Lenses – Pre-Order NOW! Sony G Master Lenses are the new standard of excellence, the first two Sony G Master Lenses, the FE 24-70mm F2.8 GM and FE 85mm F1.4 GM are available for pre-order Now! Both lenses are expected to …

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