Over the last few years, Profoto has constantly renewed its commitment to the professional studio photographer & rental studio by introducing innovative products and features designed around the studio shooter. This includes the D2 & D2i monolights designed to hold up to whatever commercial application you may have and AirX system to allow your phone to act as a remote control for your lights.

Profoto continues its commitment to the commercial and rental studios with the launch of the Pro-11 – The ultimate Studio Flash!

Announcing the Profoto Pro-11 2400 AirTTL

Profoto Pro-11 2400Ws AirTTL Power Pack ($16,995) combines industry-defining speed and power with next-level Profoto AirX connectivity. Experience unrivalled speed, control and consistency for any image production. The clean user interface with large hi-resolution displays provides relevant information with clarity and simplicity.

Profoto AirX maintains connectivity with existing Profoto remotes while enabling connectivity to any Profoto devices with AirX enabled apps. Though Profoto apps you will have remote control and the freedom to connect and use smartphone cameras. Also, wireless firmware updates the instant they become available. Enjoy seamless compatibility with connected Profoto products today and tomorrow.

Features

• Built-in Profoto AirX, the Bluetooth enabled 3rd generation of wireless Profoto connectivity. AirX also supports all legacy Air and AirTTL functionality and also adds dedicated AirX functionality with AirX enabled Profoto apps and devices.
• Captures the action with super quick burst up to 50 flashes per second.
• Freezes the moment with extremely short flash duration down to 1/80,000s
• Compatible with multiple different flash heads and 120+ Profoto Light Shaping Tools.
• Delivers 2400Ws with precision and control over an 11 f-stop power range in 1/10 f-stop increments on two individual outlets.
• Durable and built to shoot at high volumes with incredible consistency and reliability.
• Simple, intituive user interface with large high-resolution display.

Pro-11 improvements over the Pro-10

User Functionality

• Wireless flash connectivity with smartphone cameras.
• Wireless firmware update from smartphone.
• Wireless remote control with smartphones.
• Hardware enabled for additional AirX functionality.

New visuals & audible design

• New external design (housing, display, etc.)
• New user interface and settings menus
• New sounds

Internal redesign for increased robustness and relatability

• Protective earth is separated between flash circuits and logic to remove potential risk of damage in fault events such as exploding flash tubes.
• Dump circuit is redesigned to be more robust.
• Creepage distances between high voltage circuits and protective earth is increased to reduce risk of short circuit due to internal condensation.

New circuit boards vs latest Pro-10 revision H3

• New panel board
• New flash board
• New power board

Important Note

During the first unboxing a product registration and firmware update are required. When starting the Pro-11 for the first time, a welcome screen with a QR-code will show on the display. Scan the QR-code with your smartphone and you will be directed to the dedicated webpage with instructions on how to setup the Pro-11 unit.

Pricing

Aimed at commercial and rental studios, Pro-11 2400 AirTTL will retail for $16,995 USD
Order Profoto Pro-11 2400Ws AirTTL Power Pack from B&H Photo

Profoto announces their new “Profoto AirX” technology that allows you use Profoto B10 flashes for smartphone photography

Profoto announces a major milestone by bringing the Profoto B10 flash series to mobile photography. This allows professional photographers, for the first time in history, to use the full power of their flashes no matter the capturing device.

One difference in synchronizing external flash to a mobile device compared to traditional capturing devices like DSLR or MILC, is that smartphone cameras require a much more flexible flash-length on different shutter speeds. This makes it more difficult to fire the flash at the exact time and length to light the image. Up until now, attempts to synchronize the two have fallen short, making Profoto the world’s first company to successfully bring the full power of professional flashes to smartphones with their proprietary “Profoto AirX” technology.

Profoto B10 flash series consists of two lightweight but powerful flashes that have quickly become the preferred light for on-location photographers globally. Now, with the ability to use these professional flashes with a smartphone, Profoto is changing the playing field for professional photography.

“This is a revolutionary innovation,” states Profoto CEO Anders Hedebark. “Making professional flash available to smartphones has the potential to be ground-breaking, just like how the transition from analog to digital cameras once changed everything. We believe freedom of connectivity is the next step for professional photography. No matter what kind of photographer you are, it’s all about the light. And we want to set that light free, so you can create great images regardless of your capturing device.”

For some photographers, the idea of using a smartphone professionally might seem a bit hard to digest. This is not, however, the first time Profoto challenges industry conventions. The brand has a history of making brave leaps into the unexpected. For instance, they were the first professional lighting brand to introduce TTL for off-camera strobes. Initially, the TTL was criticized for not being professional, but eventually, this move revolutionized the flash industry and now saves setup time for thousands of professional photographers worldwide.

In a rapidly changing industry with smartphone image creators and more progressive professionals approaching photography in radically different ways, this innovation brings opportunities to all. It means that new types of image creators can start shaping the light in their images, but also makes the smartphone an exciting addition to any photographer’s toolbox. The need to create engaging images for social media and other digital uses will only increase, and the smartphone will often be a natural tool for this.

To demonstrate the power of mobile photography with professional lighting, Profoto collaborated with the award-winning beauty and fashion photographer Andrea Belluso, who confirms the initial skepticism. “I don’t compromise with my gear,” Belluso says. “With the idea of using a smartphone instead of a “real” camera, of course, my initial thought was ‘it’s going to limit my vision’. But – it didn’t. It actually amplified the possibilities, creating new income streams for me as a high-end professional photographer, not replacing the existing ones, but adding to them.”

The smartphone connectivity for the Profoto B10 flash series is available from today for iPhone users, and B10 owners can upgrade their firmware for free to connect and get the full power of professional flash for their smartphone. This only requires the Profoto app, which is free to download from the App Store.

Profoto Camera app for iOS* & Profoto Control for Android

Compatible iPhone smartphones Tested and verified:
iPhone 7
iPhone 7 Plus
iPhone 8
iPhone 8 Plus
iPhone X
iPhone XS
iPhone XS Max
iPhone XR
iPhone 11
iPhone 11 Pro
iPhone 11 Pro Max
Requires iOS 11 or newer.

Compatible Android smartphones Tested and verified:
Samsung Galaxy S9+
Samsung Galaxy S10
Samsung Galaxy S10+
Samsung Galaxy Note 8
Samsung Galaxy Note 9
Samsung Galaxy Note 10
Huawei P20 Pro
Huawei M20 Pro
Huawei Mate 30
Huawei P30 Pro
Google Pixel 3
Google Pixel 3a
Google Pixel 4
Xiaomi Mi 8
Xiaomi Mi 9
Xiaomi Mi Mix 3
OnePlus 6
OnePlus 7 Pro
HTC U12+
Requires Android OS 7 or newer.

Order Profoto B10 from B&H Photo

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FULLFRAME
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Order from Amazon | B&H Photo

Sony Xperia 1 128GB Smartphone & Sony WH-1000XM3 wireless noise-canceling headphones kit supports Hi-Res Audio and LDAC audio technologies, which provide higher data rates for improved audio quality over wireless Bluetooth connections.

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Limited Time Black Friday Deal

Buy a Profoto A1X or Profoto A1X Off-Camera Kit and Get a Free Grid Kit, Gel Kit & Wide Lens!

Grab free light shaping tools with Profoto A1X flash or flash kit for a limited time while supplies last!

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• Reduces light spread to 10° or 20°
• Controls stray light and adds contrast
• Easily clicks onto the Profoto A1X or A1’s magnetic mount
• Can be stacked onto the Profoto A1X and A1 gels

Free Profoto A1/A1X Wide Angle Lens

• Creates a wide light, perfect for group portraits.
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• Lightweight and portable.

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• Balances color temperature of flash to match ambient light.
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• Easily clicks on and off the A1X or A1’s magnetic mount.
• Can be stacked with other A1X and A1 modifiers.
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Order Profoto A1X Off-Camera Kit from B&H Photo

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Profoto has released Firmware Updates for Air Remote TTL (all camera versions), A1, A1X, B1, B1X, B2, B10, B10 Plus, D2 & Pro-10 flashes.

Profoto D2 and Pro-10 updates include important bugfixes. The other product updates don´t add any new products features or bugfixes but resolves a installer bug that has prevented macOS Catalina users to access the latest update.

For all updates you can go to profoto.com and login to My Profoto. Once logged in you need to register your product to view and download installer packages for macOS and Windows. Open the installer and follow the instructions on screen.

• Order Profoto Air Remote TTL-S from Amazon | B&H Photo
• Order Profoto A1 from Amazon | B&H Photo
• Order Profoto A1X from Amazon | B&H Photo
• Order Profoto B1 from Amazon | B&H Photo
• Order Profoto B1X from Amazon | B&H Photo
• Order Profoto B2 from Amazon | B&H Photo
• Order Profoto B10 from Amazon | B&H Photo
• Order Profoto B10 Plus from Amazon | B&H Photo
• Order Profoto D2 from Amazon | B&H Photo
• Order Profoto Pro-10 from B&H Photo

Profoto has released Firmware Updates for Profoto A1, A1X, B10, B10 Plus, Pro-10 flashes, Profoto Connect and AirRemote TTL-S flash triggers

Firmware Updates available for:

Profoto Pro-10
Profoto A1 | A1X
Profoto B10 | B10 Plus
Profoto Connect
Profoto AirRemote TTL-S
Profoto Air Remote TTL-F

For the Profoto Pro-10, Profoto A1/A1X and Air Remote TTL-F/TTL-S you need to login to My Profoto.
Once logged in you need to register your product to view and download installation packages for macOS and Windows. Open the update file and follow the instructions.

For the Profoto B10 & B10 Plus – if you have an iPhone, you can easily install the new update from the Profoto App. If you don’t have the app, you can download it here. You can also download the installation packages for macOS and Windows as described for above products.

For the Profoto Connect you can only install the new update via the Profoto App. If you don’t have the app, you can download it here.