Sony Launches Alpha Universe

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Sony Electronics USA launches the Alpha Universe website – an online community site designed to educate, inspire and serve as a window into the world of Sony Alpha at alphauniverse.com

 
The site will feature a variety of engaging photography, videography, instructional and news content designed to educate, inspire and empower individuals throughout the greater imaging community. Highlights include home page with feature stories, a continually refreshed Social page that showcases select #SonyAlpha posts from various social platforms, an “Artisans” page that features profiles and portfolios from Sony’s Artisans of Imagery and an interactive calendar outlining Sony digital imaging events throughout the United States

“Today’s photo and video enthusiasts are utilizing Sony cameras to capture imagery with a level of detail and resolution that they never could have imagined,” said Neal Manowitz, Deputy Vice President of digital imaging at Sony Electronics. “Alpha Universe gives us an ideal platform to showcase their work. Featuring an innovative and artistic design, the new site shines a bright spotlight on our growing army of ambassadors and their passion for the Sony alpha brand.”

Alpha Universe will source its content directly from a variety of contributors, influencers and working professionals while also re-purposing and re-posting relevant articles and videos from throughout the online community. It will also become the chief outlet for exclusive breaking news and information direct from the Sony imaging team. The website will feature:

HOME

Featuring continually refreshed feature stories and upcoming events, plus a link to apply for Sony’s PRO Support service program a working professional Sony Alpha photographers.

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ARTISANS

The new in-depth homepage for Sony’s rapidly evolving and expanding Artisans of Imagery program. This page features profiles of all 40+ Sony Artisans of Imagery including artist bios, feature galleries and videos.

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SOCIAL

This highly visual page will showcase a curated social media livestream of photos that have been tagged with #SonyAlpha by customers throughout the world, ranging from amateurs to pros.

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CALENDAR

An interactive calendar that highlights all Sony Imaging events taking place throughout the country, including retail events, trade shows, Artisan workshops and speaking engagements and more. Users have the ability to filter and search by zip code.

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DISCOVER

An engaging archive page hosting all Alpha Universe stories which is particularly useful for those looking to expand their photography and videography knowledge of a certain topic, site visitors can easily search and access content.

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Please note that while the website is open to anyone in the Universe with access to the worldwide web – the newsletter will list local events based on US zip codes. If you live overseas those events would not be very “local”. Those events will still be listed on the calendar section in case you’re fixin to travel to the US and looking for a Sony experience on your trip.

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