Sony FE 50mm F1.2 GM Lens Available for Pre-Order NOW!

Sony FE 50mm F1.2 G Master Lens

Sony FE 50mm F1.2 G Master lens features a combination of ultra-fast f/1.2 maximum aperture and 11-blade circular aperture providing gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, color fringing, and distortion.

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Sony ZV-E1 Available for Pre-Order NOW!

Designed as a professional photo+cinema camera for content creators to up their game, the ultra-compact Sony ZV-E1 Mirrorless Camera provides cinematic looks to your vlogs,

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Venus Optics Announces Laowa Argus 28mm f/1.2 FF Lens

Venus Optics announces the fast aperture Laowa Argus 28mm f/1.2 FF lens for full frame Sony E, Nikon Z, Canon RF & L mount mirrorless

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Sony Creators’ App is Available Now!

Sony Creators’ App is available now as a part of Sony’s Creators’ Cloud platform of mobile apps. It functions as an extension of a camera

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