Hasselblad HV Camera Brings Swedish Style to Sony A-Mount

Hasselblad announces their new fullframe A-mount, Hasselblad HV camera. If the Hasselblad HV looks remarkably like a Sony A99 to you, it’s because the HV is indeed based on Sony’s flagship A99 with all the same tech specs, but with a few changes in materials and weight and of course that Swedish style. The Hasselblad HV camera is sold only as a complete kit which includes special “High Performance Case”, two batteries and Sony’s 24-70mm f/2.8 Zeiss lens. The package will set you back $11,500.

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Hasselblad HV camera has a Machined high-grade aluminium chassis.

According to Hasselblad, even though the trend in the camera industry is to manufacture camera bodies in cast magnesium for lightness, “˜old-school’ aluminium has far more qualities. It is resistant to corrosion, more durable and much tougher than magnesium – especially when machined from a solid block of top quality alloy.

Hasselblad HV camera has Physical Vapour Deposition Coating

Haselblad calls this the “best coating treatment available today” employing high temperature vacuum evaporation and plasma sputter bombardment processes. It was originally developed as a specialist hardening treatment for high speed cutting tools but has evolved into an outstanding finishing process solution. Its hardness is second only to that of diamond. Which sounds like serious cutting edge coating technology to me.

The HV High Performance Case

What precisely, constitutes a “High Performance Case” you ask? According to Hasselblad, the High Performance Case is made from resin called TTX01 which makes it more robust and protective against external agents yet lighter than any other case on the market. It also guarantees extra protection from dust, water, impacts, shocks and chemical agents and is able to resist extreme weather conditions and temperature changes from -40° C up to 80°C.

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The Price

This Hasselblad HV package will cost you $11,500. A similar Sony package will set you back $4,939:

Sony A99 Camera = $2,798
Sony 24-70mm f/2.8 Zeiss lens = $1,998
Extra Sony NP-FM500H InfoLithium battery = $43
Pelican 1500 Case with Foam = $100

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2 thoughts on “Hasselblad HV Camera Brings Swedish Style to Sony A-Mount”

  1. Hasselblad, the iconic camera-maker favoured by many of the world’s most accomplished professional photographers, has launched a brand new ‘elite’ camera – and this time pointed it at amateur photo-enthusiasts who demand the ultimate in both style and performance.

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