Lens Announcements

Zeiss Announces Loxia 85mm F2.4 Sonnar FE lens

Zeiss Loxia 85mm f/2.4 FE Lens for Sony E Mount (Pre-Order for $1,399) utilizes an optimized Sonnar concept, the simple seven elements, seven groups design incorporates three anomalous partial dispersion elements to greatly reduce chromatic aberrations and color fringing for notable clarity and color accuracy. Additionally, a Zeiss T* anti-reflective coating has also been applied […]

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Venus Optics Announces 15mm F2 Full Frame E-mount Lens

Venus Optics has announced the World’s Fastest 15mm Lens for Sony Full Frame E-mount Cameras – the LAOWA 15mm f/2 FE Lens featuring a 110° Angle of View, Ultra-fast f/2 aperture and 72mm filter thread. LAOWA 15mm f/2 becomes another member in their “˜Close-to-Zero Distortion’ lineup. ORDER YOURS NOW Press Text Anhui China, Sept 14,

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Tokina Announces FíRIN 20mm f/2.0 Full Frame E-mount Lens

It looks like EVERYBODY wants to get into E-mount! Tokina has announced their first fullframe E-mount lens, the manual focus Tokina FíRIN 20mm f/2.0 FE MF lens. The aperture ring can be “clicked” for stills photography and “de-clicked” for smoother operation when shooting video. Electronic contacts allow for EXIF transfer and communication with the camera.

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Meyer Optik Brings Back the “Wonder Bokeh” Primoplan 58 f1.9 Lens

Meyer Optik brings back the “Wonder Bokeh” Primoplan 58 f1.9 Lens ($899) known for its ability to create different bokeh effects all with one lens. This lens gives photographers a tool which truly enables them to express themselves in different ways with this single lens. They have the choice of creating a bokeh of melting,

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Sony Announces PZ 18-110mm F4 G OSS Super 35/APS-C E-mount Lens

Published: September 9, 2016 Sony has announced the Sony PZ 18-110mm F4 G OSS Super 35mm/APS-C E-mount lens ideal for video filmmakers and cinematographers. This is THE lens that many Sony FS-7 and FS-5 users have asked for. Like the Sony FE 28-135mm F/4 G PZ OSS lens, this lens features Smooth Motion Optics (SMO)

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