Lens Announcements

Laowa Announces 15mm f/4.5 0.5X Wide Angle Macro Lens

Published: May 15, 2025 Venus Optics announces the Laowa 15mm f/4.5 Wide-Angle Macro lens ($399) with a 0.5x magnification ratio. This capability allows the capture of stunning and unique wide-angle macro shots at a minimum focusing distance of 12.9cm, making every photo rich in detail at every distance. The combination of wide perspective and macro […]

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Sony Announces FE 50-150mm F2 GM Lens

Published: April 22, 2024 Sony Electronics Inc. introduces the FE 50-150mm F2 GM (SEL50150GM), the world’s firsti telephoto zoom lens with a maximum focal length of 150mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines a constant aperture of F2 with high resolution comparable to

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Sony Announces FE 400-800mm F6.3-8 G OSS Super Telephoto Zoom Lens

Published: February 26, 2025 Sony announces the FE 400-800mm f/6.3-8 G OSS Lens ($2,899), its longest-range full-frame E-Mount lens to date, setting a new benchmark in focal length reach for the Sony mirrorless system. The Sony E-Mount lens lineup previously peaked at 600mm, but the 400-800mm F6.3-8 G OSS extends the focal length to an

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Sony FE 16mm F18 G Lens

Sony Announces FE 16mm f/1.8 G Ultra-Wide Prime Lens

Published: February 26, 2025 Sony announces the FE 16mm f/1.8 G lens ($799) an ultra-wide full-frame E-Mount prime lens with a compact, lightweight build. Delivering high-resolution image quality, smooth bokeh, precise autofocus, and a bright F1.8 aperture, this lens is ideal in a variety of photo and video scenarios including landscapes, architecture, astrophotography and more.

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Zeiss Announces Otus 50mm F1.4 & 85mm F1.4 E-mount Lenses

Published: February 25, 2025 Zeiss announces Otus ML 50mm f/1.4 ($2,499) and Otus ML 85mm f/1.4 ($2,999) lenses providing unparalleled optical quality with a modernized design for full-frame mirrorless camera systems. These manual focus prime lenses designed for professionals deliver a more compact and portable form factor while retaining peak lens performance. Fast maximum aperture

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