Photo Gear

Rockin Fast Sony SDXC / SDHC UHS-1 Class 10 Memory Cards

Sony has released new SDHC & SDXC memory cards with enhanced data transfer rates of up to 90 MB/s write speeds for better performance capturing still photos in high-speed burst mode and 4K and HD video content along with up to 95 MB/s read speed to make transferring large files fast and easy. All these […]

Rockin Fast Sony SDXC / SDHC UHS-1 Class 10 Memory Cards Read More »

Ultimate Guide to Fullframe E-Mount FE Lenses for Sony a1, a7 & a9 Series Cameras

PUBLISHED: September 30, 2014 / UPDATED: June 4, 2025 Here’s a round-up of native Fullframe E-mount lenses for Sony a1, a1 II, a7, a7 II, a7 III, a7 IV, a7C, a7C II, a7C R, a7R, a7R II, a7R III, a7R IV, a7R V, a7S, a7S II, a7S III, a9, a9 II, a9 III & Sony

Ultimate Guide to Fullframe E-Mount FE Lenses for Sony a1, a7 & a9 Series Cameras Read More »

Lens Design 101: Interview with a Zeiss Master

For all you lens geeks out there, here’s a fascinating interview of Zeiss’ Dr Hubert Nasse by Matt Granger where they talk about lens design & optical technology with simple basic terms like “undesired lightpass”, “anomalous partial dispersion” and “anti-reflective limits of multi-coating for suppression of brightness” for elimination of “ghosting” and “flare”…ok, those last

Lens Design 101: Interview with a Zeiss Master Read More »

Wednesday Gearday: Sony 4D Focus Explained

[dropcap1]Q:[/dropcap1] What on earth is Sony 4D Focus? It sounds like a bunch of bogus marketing jargon… — Sam T. [dropcap1]A:[/dropcap1] While “4D Focus” might not be the term I’d use for it – I’d prefer to call it “predictive AF” – I can assure you from personal experience that IT WORKS! Have a look

Wednesday Gearday: Sony 4D Focus Explained Read More »

Just Announced: Sony FE 16-35 F4 Lens and HVL-F32M Flash

Just Announced at Photokina today… Sony FE 16-35mm f/4 ZA OSS Vario-Tessar T* Lens Sony FE 16-35mm f/4 ZA OSS Vario-Tessar T* Lens $1,348 (Amazon | B&H) constant f/4 maximum aperture wide-angle zoom lens designed for full-frame E-mount cameras, can also be used with Sony APS mirrorless cameras. Features a circular aperture that, through the

Just Announced: Sony FE 16-35 F4 Lens and HVL-F32M Flash Read More »