Apple 12″ MacBooks – Now Available for Pre-Order

Published: April 12, 2015

Apple-Macbook-12

Apple’s new lightweight ultra-thin 12″ MacBooks provide portability and performance and are now available for pre-order in gold, silver and space gray.

With a Retina display and a thin, lightweight design, the Apple 12″ MacBook (Early 2015) provide both portability and performance. Measuring just 0.5″ (13.1 mm) thin and weighing just 2 pounds, the MacBook is compact yet still has a premium feel, thanks to its unibody design.

The MacBook features a 12″ Retina display with 16:10 aspect ratio and 2304 x 1440 native resolution, which results in 226 pixels per inch (ppi). The display also has a 178° wide viewing angle. To deliver the total Retina experience on the MacBook, Apple redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled Apple to use LED backlighting that’s 30 percent more energy efficient than the Retina display on any other Mac notebook, yet still achieves the same vivid level of brightness.

Inside the MacBook you’ll find the fifth-generation Broadwell Intel Core M processor, which is designed with 14-nanometer process technology. This means that the chip is packed with more transistors than the previous generation, for higher density and more efficient performance. Since the Intel Core M only draws 5 watts of power and generates less heat than its predecessors, Apple is able to omit the fan. Instead, the logic board, which is 67% smaller than the one in the 11″ MacBook Air, is seated on top of an anisotropic graphite sheet, which helps disperse any heat that is generated out, to the sides. No fan also means the MacBook will be virtually silent. Even with its miniaturized internal components, the new MacBook has an impressive capacity, featuring 8GB of fast, power-efficient 1600 MHz LPDDR3 onboard RAM and 512GB of PCIe-based flash storage.

Since the logic board is much smaller and there is no fan, Apple decided to use the remaining space in the new MacBook to install a custom battery. The result is 35 percent more battery capacity than before, which adds up to 9 hours of web browsing and up to 10 hours of iTunes movie playback (battery life may vary depending on usage).

In order to maintain its thin and light design, the MacBook features a universal connectivity standard that combines the essential functions you need every day in one dynamic port. The USB-C port offers charging, quick USB 3.0 data transfer for connecting to external devices and peripherals, and video output that supports HDMI, VGA, and Mini DisplayPort connections. It is all in a reversible design that’s one-third the size of the current USB port.

The Force Touch trackpad features Taptic Engine, which provides a click sensation when you press anywhere on the surface. The sensory capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do, based on subtle differences in the amount of pressure you apply as well as providing haptic feedback.

The MacBook also embraces 802.11ac Wi-Fi for fast wireless Internet access. It also has Bluetooth 4.0 technology, which allows you to connect wirelessly to supported peripherals and accessories.

Apple 12″ MacBook – Gold

Macbook-12-Gold

Apple 12″ MacBook (Early 2015, Gold) 256GB Storage / 1.1 GHz Processor (Pre-Order $1,299)
256GB PCIe-Based Flash Storage | 1.1 GHz Intel Core M (Broadwell) | 8GB of 1600 MHz LPDDR3 RAM

Apple 12″ MacBook (Early 2015, Gold) 512GB Storage / 1.2 GHz Processor (Pre-Order $1,599)
512GB PCIe-Based Flash Storage | 1.2 GHz Intel Core M (Broadwell) | 8GB of 1600 MHz LPDDR3 RAM

Apple 12″ MacBook – Silver

Macbook-12-Silver

Apple 12″ MacBook (Early 2015, Silver) 256GB Storage / 1.1 GHz Processor (Pre-Order $1,299)
256GB PCIe-Based Flash Storage | 1.1 GHz Intel Core M (Broadwell) | 8GB of 1600 MHz LPDDR3 RAM

Apple 12″ MacBook (Early 2015, Silver) 512GB Storage / 1.2 GHz Processor (Pre-Order $1,599)
512GB PCIe-Based Flash Storage | 1.2 GHz Intel Core M (Broadwell) | 8GB of 1600 MHz LPDDR3 RAM

Apple 12″ MacBook – Space Gray

Macbook-12-Gray.

Apple 12″ MacBook (Early 2015, Space Gray) 256GB Storage / 1.1 GHz Processor (Pre-Order $1,299)
256GB PCIe-Based Flash Storage | 1.1 GHz Intel Core M (Broadwell) | 8GB of 1600 MHz LPDDR3 RAM

Apple 12″ MacBook (Early 2015, Space Gray) 512GB Storage / 1.2 GHz Processor (Pre-Order $1,599)
512GB PCIe-Based Flash Storage | 1.2 GHz Intel Core M (Broadwell) | 8GB of 1600 MHz LPDDR3 RAM

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