Sony USA Winter Savings include the first ever $100 Instant Rebate on the exceptional new ultra-wide Sony FE 12-24mm f/4 G Lens! Save $100 on Sony FE 12-24mm f/4 G Lens at B&H Photo | Amazon

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Instant Rebates & Trade-In Deals End March 31, 2018

Adobe Lightroom CC 2015.12 / LR 6.12 / Camera Raw 9.12 updates add support for Sony FE 12-24mm F4 G and FE 16-35mm F2.8 GM lenses. The Updates are available through your Creative Cloud Updater or Adobe Lightroom Updater.

New Sony E-mount Lens Support:

Sony FE 12-24mm F4 G
Sony FE 16-35mm F2.8 GM
Venus Optics Laowa 12mm f2.8 Zero-D

New Sony A-mount Lens Support:

Tamron SP 15-30mm F/2.8 Di VC USD
Tamron SP 35mm F/1.8 Di VC USD
Tamron SP 45mm F/1.8 Di VC USD
Tamron SP 90mm F/2.8 Di MACRO 1:1 VC USD

Sony FE 12-24mm F4 G Lens (List Price: $1,698) | Canon EF 11-24mm f/4L USM Lens (List Price: $2,999)

Tale of the Tape:
Sony FE 12-24mm f/4 G -vs- Canon EF 11-24mm f/4L

UPDATE: As Ben Wilmore points out in the comments, you’d still need to add the size, weight and cost of an EF-E Smart Adapter if you wanted to use the Canon EF 11-24mm f/4L USM on a Sony E-mount camera. Here’s the math on that:

Size & Weight for E-Mount Cameras:

Sony FE 12-24mm F4 G Lens ($1,698) | Canon EF 11-24mm f/4L USM Lens ($2,999 + EF-E Smart Adapter)

SONY FE 12-24MM F4 G IN-STOCK NOW!

PRE-ORDER SONY FE 12-24MM F4 G LENS HERE FOR A CHANCE AT A $500 B&H PHOTO GIFT CARD!

OFFICIAL B&H/BRIAN SMITH SONY LENS LAUNCH SWEEPSTAKES RULES:

NO PURCHASE IS NECESSARY TO ENTER OR WIN. The B&H/Brian Smith Sony Lens Launch Sweepstakes (the “Sweepstakes”) is void where prohibited by law and is sponsored by B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 (“B&H”) and Briansmith.com (each a “Sponsor” and collectively the “Sponsors”).

Entry Period/Methods of Entry/Odds. The Sweepstakes will run from May 19, 2017 through October 31, 2017 (the “Entry Period”). Entries submitted outside the Entry Period are void. Enter the Sweepstakes via either of the following methods: Method (a): purchase a Sony FE 12-24 lens (Mfg #SE1224G) or a Sony FE 16-35 f/2.8 GM lens (Mfg. #SEL1635GM) from B&H through the link provided on the briansmith.com website during the Entry period; and or, Method (b): Mail a postcard containing your name, address, phone number, and email address, and indicate the subject(s), if any, about which you are interested in receiving future emails from B&H (e.g. photo, video, audio, computers, home theater, portable entertainment ) (optional) to: B&H/Brian Smith Sony Lens Launch Sweepstakes, c/o B&H Foto & Electronics Corp., 440 Ninth Avenue, 13th Floor, New York, NY 10001 (either option, an “Entry”). Entries posted or received outside the Entry Period are void. B&H is not responsible for late, incomplete, or misdirected Entries. Only one entry per person is allowed. The odds of winning depend on the number of eligible entries received.

Winner Selection/Prizes/ Winner Selection/Prizes. At the end of the Entry Period, Sponsors will randomly select a winner from all eligible entries. Such drawing will take place on or about October 31, 2017. There will be 2 winners. One (1) winner for each lens. Each winner will receive B&H gift card(s) pre-valued at $500.

Identity of Winners/Eligible Participants. Entrants will be identified via the e-mail address provided with an entry. An e-mail account holder shall mean the natural person assigned to such e-mail account by the internet access or online service provider or other organization responsible for assigning e-mail addresses for the domain associated with such e-mail account. Any issues regarding the identity of a winner shall be resolved by Sponsors in their sole discretion. If a winner is unable to be located following reasonable requests, an alternate winner will be selected. Sponsors shall not be responsible for failed attempts to notify any winner and no responsibility is assumed by Sponsors for any correspondence returned as undeliverable or any other problems associated with attempt(s) to notify a winner. The Sweepstakes is only open to residents of the United States are at least eighteen (18) years of age on their entry date and is not open to employees of Sponsors, their immediate family, any person domiciled with such employees, or any affiliates or subsidiaries of Sponsors.

Entrant Agreements. By entering the Sweepstakes entrants agree: (a) to be bound by these Official B&H Sony Lens Launch Sweepstakes Rules; (b) that any claims related to this Sweepstakes shall be resolved individually without resort to any form of class action and that awards, shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes, and shall not include incidental or consequential damages or attorneys fees; and (c) that any actual or perceived ambiguities in these rules shall be interpreted by Sponsors in their sole discretion. Entrants release, discharge, and agree to indemnify and hold harmless Sponsors and its authorized agents and representatives from and against any liability for any damages, injury or losses, to any person (including death), or property, of any kind resulting in whole or in part, directly or indirectly from acceptance, possession, misuse or use of the prize or participation in any contest-related activity or participation in the Sweepstakes.

Limitation of Liability/Sponsor Modification/Cancellation Rights/ Choice of Law/ Venue/ Winners List. Sponsors are not responsible for incomplete entries or for failure to receive entries due to technical failures or human error of any kind. Winners agree that Sponsors will have no responsibility for losses or damage of any kind resulting from the acceptance, possession, or use of the prizes. Except where prohibited, participation in the Sweepstakes constitutes entrant’s consent to the publication of his or her name by Sponsor in any media for commercial or promotional purposes without limitation or further compensation subject to B&H’s Privacy Policy viewable at http://www.bhphotovideo.com/find/HelpCenter/PrivacySecurity.jsp. Sponsors may modify or discontinue the Sweepstakes at any time and may disqualify from the Sweepstakes any person it determines, in its sole discretion, to have attempted to or actually tampered with or otherwise abused any aspect of the Sweepstakes. Entrants agree that in the unlikely event a dispute arises in connection with this Sweepstakes, it will be governed by the laws of the State of New York and heard exclusively in a court of applicable jurisdiction in the County and State of New York irrespective of any choice of law provisions to the contrary. To receive names of the winners by U.S. mail, please mail a self-addressed stamped envelope to: B&H Foto & Electronics Corp., Attn: The B&H/Brian Smith Sony Lens Launch Launch Sweepstakes, 440 Ninth Avenue, 13th Floor, New York, NY 10001. Any Winners List request must be received by B&H within one (1) year of the date the Sweepstakes is conducted.

SONY FE 12-24MM F4 G IN-STOCK NOW!

See Also: Wide-Angle Zoom Showdown: Sony FE 16-35mm f/2.8 GM -vs- Canon EF 16-35mm f/2.8 L III

The Wide Angle Sony FE Zooms YOU Asked For Available for Pre-Order NOW!

Sony FE 16-35mm F2.8 GM Lens ($2,198 – Pre-Order from B&H Photo) The latest addition to Sony’s premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.

• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures. Additionally, the front element has a fluorine coating to guard against fingerprints and dust from adhering to it.

ORDER YOURS NOW

Sony FE 12-24mm F4 G Lens ($1,698 – Pre-Order from B&H Photo) Ultra wide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides an 18-36mm equivalent focal length range with a constant f/4 maximum aperture offers consistent performance throughout the zoom range.

• A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

ORDER YOURS NOW

TWO READERS WHO PURCHASE EITHER OF THESE LENSES THROUGH THIS WEBSITE WILL RECEIVE $500 B&H PHOTO GIFT CARDS!

OFFICIAL B&H/BRIAN SMITH SONY LENS LAUNCH SWEEPSTAKES RULES:

NO PURCHASE IS NECESSARY TO ENTER OR WIN. The B&H/Brian Smith Sony Lens Launch Sweepstakes (the “Sweepstakes”) is void where prohibited by law and is sponsored by B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 (“B&H”) and Briansmith.com (each a “Sponsor” and collectively the “Sponsors”).

Entry Period/Methods of Entry/Odds. The Sweepstakes will run from May 19, 2017 through October 31, 2017 (the “Entry Period”). Entries submitted outside the Entry Period are void. Enter the Sweepstakes via either of the following methods: Method (a): purchase a Sony FE 12-24 lens (Mfg #SE1224G) or a Sony FE 16-35 f/2.8 GM lens (Mfg. #SEL1635GM) from B&H through the link provided on the briansmith.com website during the Entry period; and or, Method (b): Mail a postcard containing your name, address, phone number, and email address, and indicate the subject(s), if any, about which you are interested in receiving future emails from B&H (e.g. photo, video, audio, computers, home theater, portable entertainment ) (optional) to: B&H/Brian Smith Sony Lens Launch Sweepstakes, c/o B&H Foto & Electronics Corp., 440 Ninth Avenue, 13th Floor, New York, NY 10001 (either option, an “Entry”). Entries posted or received outside the Entry Period are void. B&H is not responsible for late, incomplete, or misdirected Entries. Only one entry per person is allowed. The odds of winning depend on the number of eligible entries received.

Winner Selection/Prizes/ Winner Selection/Prizes. At the end of the Entry Period, Sponsors will randomly select a winner from all eligible entries. Such drawing will take place on or about October 31, 2017. There will be 2 winners. One (1) winner for each lens. Each winner will receive B&H gift card(s) pre-valued at $500.

Identity of Winners/Eligible Participants. Entrants will be identified via the e-mail address provided with an entry. An e-mail account holder shall mean the natural person assigned to such e-mail account by the internet access or online service provider or other organization responsible for assigning e-mail addresses for the domain associated with such e-mail account. Any issues regarding the identity of a winner shall be resolved by Sponsors in their sole discretion. If a winner is unable to be located following reasonable requests, an alternate winner will be selected. Sponsors shall not be responsible for failed attempts to notify any winner and no responsibility is assumed by Sponsors for any correspondence returned as undeliverable or any other problems associated with attempt(s) to notify a winner. The Sweepstakes is only open to residents of the United States are at least eighteen (18) years of age on their entry date and is not open to employees of Sponsors, their immediate family, any person domiciled with such employees, or any affiliates or subsidiaries of Sponsors.

Entrant Agreements. By entering the Sweepstakes entrants agree: (a) to be bound by these Official B&H Sony Lens Launch Sweepstakes Rules; (b) that any claims related to this Sweepstakes shall be resolved individually without resort to any form of class action and that awards, shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes, and shall not include incidental or consequential damages or attorneys fees; and (c) that any actual or perceived ambiguities in these rules shall be interpreted by Sponsors in their sole discretion. Entrants release, discharge, and agree to indemnify and hold harmless Sponsors and its authorized agents and representatives from and against any liability for any damages, injury or losses, to any person (including death), or property, of any kind resulting in whole or in part, directly or indirectly from acceptance, possession, misuse or use of the prize or participation in any contest-related activity or participation in the Sweepstakes.

Limitation of Liability/Sponsor Modification/Cancellation Rights/ Choice of Law/ Venue/ Winners List. Sponsors are not responsible for incomplete entries or for failure to receive entries due to technical failures or human error of any kind. Winners agree that Sponsors will have no responsibility for losses or damage of any kind resulting from the acceptance, possession, or use of the prizes. Except where prohibited, participation in the Sweepstakes constitutes entrant’s consent to the publication of his or her name by Sponsor in any media for commercial or promotional purposes without limitation or further compensation subject to B&H’s Privacy Policy viewable at http://www.bhphotovideo.com/find/HelpCenter/PrivacySecurity.jsp. Sponsors may modify or discontinue the Sweepstakes at any time and may disqualify from the Sweepstakes any person it determines, in its sole discretion, to have attempted to or actually tampered with or otherwise abused any aspect of the Sweepstakes. Entrants agree that in the unlikely event a dispute arises in connection with this Sweepstakes, it will be governed by the laws of the State of New York and heard exclusively in a court of applicable jurisdiction in the County and State of New York irrespective of any choice of law provisions to the contrary. To receive names of the winners by U.S. mail, please mail a self-addressed stamped envelope to: B&H Foto & Electronics Corp., Attn: The B&H/Brian Smith Sony Lens Launch Launch Sweepstakes, 440 Ninth Avenue, 13th Floor, New York, NY 10001. Any Winners List request must be received by B&H within one (1) year of the date the Sweepstakes is conducted.

Sony goes WIDE with a pair of wide-angle zoom lenses with the new FE 12-24 F4 G & 16-35mm F2.8 GM lenses adding to the wide end of the Sony FE lens line-up!

Sony FE 16-35mm F2.8 GM Lens – Pre-Order Now for $2,198

Sony FE 16-35mm F2.8 GM Lens (Pre-Order Now for $2,198) The latest addition to Sony’s premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.

• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures. Additionally, the front element has a fluorine coating to guard against fingerprints and dust from adhering to it.

ORDER YOURS NOW

Sony FE 12-24mm F4 G Lens – Pre-Order Now for $1,698

Sony FE 12-24mm F4 G Lens (Pre-Order Now for $1,698) Ultra wide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides an 18-36mm equivalent focal length range with a constant f/4 maximum aperture offers consistent performance throughout the zoom range.

• A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

ORDER YOURS NOW

TWO READERS WHO PURCHASE EITHER OF THESE LENSES THROUGH THIS WEBSITE WILL RECEIVE $500 B&H PHOTO GIFT CARDS!

OFFICIAL B&H/BRIAN SMITH SONY LENS LAUNCH SWEEPSTAKES RULES:

NO PURCHASE IS NECESSARY TO ENTER OR WIN. The B&H/Brian Smith Sony Lens Launch Sweepstakes (the “Sweepstakes”) is void where prohibited by law and is sponsored by B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 (“B&H”) and Briansmith.com (each a “Sponsor” and collectively the “Sponsors”).

Entry Period/Methods of Entry/Odds. The Sweepstakes will run from May 19, 2017 through October 31, 2017 (the “Entry Period”). Entries submitted outside the Entry Period are void. Enter the Sweepstakes via either of the following methods: Method (a): purchase a Sony FE 12-24 lens (Mfg #SE1224G) or a Sony FE 16-35 f/2.8 GM lens (Mfg. #SEL1635GM) from B&H through the link provided on the briansmith.com website during the Entry period; and or, Method (b): Mail a postcard containing your name, address, phone number, and email address, and indicate the subject(s), if any, about which you are interested in receiving future emails from B&H (e.g. photo, video, audio, computers, home theater, portable entertainment ) (optional) to: B&H/Brian Smith Sony Lens Launch Sweepstakes, c/o B&H Foto & Electronics Corp., 440 Ninth Avenue, 13th Floor, New York, NY 10001 (either option, an “Entry”). Entries posted or received outside the Entry Period are void. B&H is not responsible for late, incomplete, or misdirected Entries. Only one entry per person is allowed. The odds of winning depend on the number of eligible entries received.

Winner Selection/Prizes/ Winner Selection/Prizes. At the end of the Entry Period, Sponsors will randomly select a winner from all eligible entries. Such drawing will take place on or about October 31, 2017. There will be 2 winners. One (1) winner for each lens. Each winner will receive B&H gift card(s) pre-valued at $500.

Identity of Winners/Eligible Participants. Entrants will be identified via the e-mail address provided with an entry. An e-mail account holder shall mean the natural person assigned to such e-mail account by the internet access or online service provider or other organization responsible for assigning e-mail addresses for the domain associated with such e-mail account. Any issues regarding the identity of a winner shall be resolved by Sponsors in their sole discretion. If a winner is unable to be located following reasonable requests, an alternate winner will be selected. Sponsors shall not be responsible for failed attempts to notify any winner and no responsibility is assumed by Sponsors for any correspondence returned as undeliverable or any other problems associated with attempt(s) to notify a winner. The Sweepstakes is only open to residents of the United States are at least eighteen (18) years of age on their entry date and is not open to employees of Sponsors, their immediate family, any person domiciled with such employees, or any affiliates or subsidiaries of Sponsors.

Entrant Agreements. By entering the Sweepstakes entrants agree: (a) to be bound by these Official B&H Sony Lens Launch Sweepstakes Rules; (b) that any claims related to this Sweepstakes shall be resolved individually without resort to any form of class action and that awards, shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes, and shall not include incidental or consequential damages or attorneys fees; and (c) that any actual or perceived ambiguities in these rules shall be interpreted by Sponsors in their sole discretion. Entrants release, discharge, and agree to indemnify and hold harmless Sponsors and its authorized agents and representatives from and against any liability for any damages, injury or losses, to any person (including death), or property, of any kind resulting in whole or in part, directly or indirectly from acceptance, possession, misuse or use of the prize or participation in any contest-related activity or participation in the Sweepstakes.

Limitation of Liability/Sponsor Modification/Cancellation Rights/ Choice of Law/ Venue/ Winners List. Sponsors are not responsible for incomplete entries or for failure to receive entries due to technical failures or human error of any kind. Winners agree that Sponsors will have no responsibility for losses or damage of any kind resulting from the acceptance, possession, or use of the prizes. Except where prohibited, participation in the Sweepstakes constitutes entrant’s consent to the publication of his or her name by Sponsor in any media for commercial or promotional purposes without limitation or further compensation subject to B&H’s Privacy Policy viewable at http://www.bhphotovideo.com/find/HelpCenter/PrivacySecurity.jsp. Sponsors may modify or discontinue the Sweepstakes at any time and may disqualify from the Sweepstakes any person it determines, in its sole discretion, to have attempted to or actually tampered with or otherwise abused any aspect of the Sweepstakes. Entrants agree that in the unlikely event a dispute arises in connection with this Sweepstakes, it will be governed by the laws of the State of New York and heard exclusively in a court of applicable jurisdiction in the County and State of New York irrespective of any choice of law provisions to the contrary. To receive names of the winners by U.S. mail, please mail a self-addressed stamped envelope to: B&H Foto & Electronics Corp., Attn: The B&H/Brian Smith Sony Lens Launch Launch Sweepstakes, 440 Ninth Avenue, 13th Floor, New York, NY 10001. Any Winners List request must be received by B&H within one (1) year of the date the Sweepstakes is conducted.