American Photographic Artists (APA) launched their new and dramatically enhanced website for their members and the photography community at large. The new website provides the tools and information APA members need to stay in touch with the newest technology and the most important advocacy issues facing photographers today.
â€œNot only is the new site sleek and stylish, but it is content-rich and easy to navigate,â€ says National Executive Director Juliette Wolf-Robin. â€œOur former website was not serving the growing needs of our members. Although this project has taken some time, we are excited that it is now complete and will continue to evolve.â€
APA Website Offers New Improved User Experience
The new user experience provides members easy access to helpful information and great benefits with its dynamic and clean layout and design. The sophisticated platform also allows easy access across mobile and desktop devices â€“ an important feature as APA members stay on the go these days from shoot to shoot and meeting to meeting. Photographers need a website full of helpful content and one thatâ€™s quickly assessable, whether they need insirational photo tips or want to inform themselves with updates on the latest Advocacy issues. Now photographers can have APA in their pocket throughout the day.
“Redesigning the APA website is something the executive board has wanted to do for many years, and it was the strong vision of our Chicago director Steve Brooks that set the ball in motion,â€ says APA President Theresa Raffetto. â€œSteve and Juliette worked tirelessly to get the site to where it is today. We are all very excited and appreciative of their efforts.”
“Our approach has been to develop a cyber-hub for professional photographers, ” explains Juliette Wolf-Robin, National Executive Director. “As an association primarily composed of freelancers, it’s important to create a sense of community. The new APA site provides a destination for creative inspiration, a way to catch up on legal developments, and a place to find out about events happening all around the country. This new platform will do a fantastic job in providing members easy access to the tools they need to succeed and be more profitable.”
American Photographic Artists (APA) exists to provide business tools that help photographic artists of all levels run a smarter, more creative and profitable business. Established in 1981, APA has a strong heritage of providing benefits to help APA members achieve creative and financial success. APA provides a full complement of member rewards that help photographers run a smarter, more creative and profitable business: partner discounts from Apple, event programming discounts, member pricing on APA Awards competition, access to members-only content, and much more.
By joining the APA, individual artists can amplify their voice on the National stage and give members the tools to build a sustainable business. These rewards get used day in, day out by the majority of APA members. Whether saving money or providing a platform to help generate new business, APA has you covered.
APA is taking advantage of Behance’s multi-million dollar, revolutionary platform for searching and displaying our member portfolio’s, including video within our creative community. Get serious exposure, build a following and land that next big assignment.
APA officially changed their name to American Photographic Artists in 2010 to reflect the growing diversity of their members, as membership increased by 35% in three years and the association currently includes a diverse group of artists. They are now taking the next step in the progression to be inclusive to all artists, as genres and disciplines continue to evolve, so must its associations.
“Each photographer is unique and we understand that everyone’s professional path is different, and in this continually changing marketplace we wanted to give members the flexibility to choose the member level that best fits their needs,â€ says Raffetto. â€œBy migrating to an open enrollment plan there are no more time restraints to a specific level such as â€˜emergingâ€™ or â€˜student.â€™ Under the new model, you may maintain membership at a given level for as many years as you would like. To fully support the activities of APA, we recommend a Supporter membership or higher.”
â€œAPA is a non-profit organization run by photographers for photographers,â€ says Raffetto. â€œWe understand the challenges of this industry and advocate on behalf of all our members.â€
To celebrate the launch the new APA National website, APA is offering a limited-time sale of a 20% discount on all member plans. Sign up for a monthly plan and save 20% on your first payment. Sign-up for an annual plan and save take 20% off the entire year.
Professional plan (most popular) reduced from $350 to $280.
Associate plan reduced from $225 to $180.
Supporter plan reduced from $125 to $100.
Contributor plan reduced from $50 from $40.
About American Photographic Artists (APA)
The American Photographic Artists (apanational.org) is a leading national organization run by and for professional photographers. With a culture that promotes a spirit of mutual cooperation, sharing and support, APA offers outstanding benefits, educational programs and essential business resources to help its members achieve their professional and artistic goals. With chapters in Atlanta, Los Angeles, Chicago, New York, San Diego, San Francisco, Charlotte, Seattle/Portland, Washington, DC, and APA Editorial Photographers, APA strives to improve the environment for photographic artists and clear the pathways to success in the industry. Recognized for its broad industry reach, APA continues to expand benefits for its members and works to champion the rights of photographers and image-makers worldwide.