Sony at PhotoPlus Expo 2013

Published: October 28, 2013

Sony Booth at PhotoPlus Expo 2013

Sony A7R with FE 24-70/4
Sony A7R with the Zeiss FE 24-70 mm/F4 ZA lens shown for the first time at PhotoPlus Expo.
Sandra Gold of Zeiss Optics at the Sony Booth at PhotoPlus Expo 2013
Sandra Gold of Zeiss Optics at the Sony Booth at PhotoPlus Expo 2013

PhotoPlus Expo 2013 marked the U.S. public debut of the Sony A7 and A7R full-frame mirror-less cameras. I finally got to hold the Sony A7R with a FE 24-70 mm/F4 ZA OSS…and boy do I love this combination! Just add the FE 55/F1.8 ZA and I’m good to go.

But for those who won’t accept anything but the best, here’s a Sony A7R tricked out with the $4,000 Zeiss 55mm/F1.4 Otus lens with Zeiss T* anti-reflective lens coating. This lens is optimized for full-frame sensors using a floating element design for consistent image quality, minimal aberration and field distortion throughout the focus range.

Zeiss calls this is the sharpest lens they have ever produced. It’s their first normal lens to utilize Distagon lens design to eliminate chromatic aberrations. Coupled with Sony A7R’s 36.4 mp sensor with no low-pass anti-aliasing filter to blur out fine detail, these combine as a perfect pair.

In the spirit of the Sony-Zeiss partnership, Zeiss West Coast Rep Sandra Gold could be found working the Sony Booth at PhotoPlus with a Sony A7R tricked out with Zeiss’ 55mm/F1.4 Otus.

Sony featured talks by Sony Artisans Matthew Jordan Smith, Andy Katz, Me Ra Koh, David McLain, Robert Evans, Jeff Berlin and me – along with very special guests: legendary photographer Elliott Erwitt, Rick Smolan, Matt Kloskowski, Alex Garcia, Michelle Dunn Marsh, Vivienne Gucwa, Scott Markewitz, Theresa Dinan, Whitney Johnson, Maria Sprowls and Joe Brady.

'Lets Talk Content' Whitney Johnson, Maria Sprowls, Michelle Dunn Marsh, Elliott Erwitt and David McLain
‘Lets Talk Content’ Whitney Johnson, Maria Sprowls, Michelle Dunn Marsh, Elliott Erwitt and David McLain

Crowds at the Sony Booth at PhotoPlus Expo 2013

Sony 500mm F4 at PhotoPlus Expo 2013

PhotoPlus Expo 2013

Sony Booth at PhotoPlus Expo 2013

Photographers Elliott Erwitt and Brian Smith at PhotoPlus Expo 2013
With Elliott Erwitt at PhotoPlus Expo beside my portrait of the photography legend himself.

You can watch all of Sony’s talks from PhotoPlus Expo at sony.com/photoplus

Apply for B&H Photo Payboo Card

Thank you for supporting this website through purchases from our affiliate partners! We always strive to bring you the best deals and lowest prices.

Sony-Camera-Authenticity-Solution

Sony Announces ‘Camera Verify’ Feature for Camera Authenticity Solution for News Organizations

Published: June 26, 2025 Beta Feature Enables External Sharing of Image Authenticity Information via Dedicated URL SAN DIEGO, June 26, 2025 – Sony Electronics announces

Read More »
Venus-Optics-Laowa-12mm-F2-8-Lite-Zero-D-AF-lens

Venus Optics Announces Laowa 12mm f/2.8 Lite Zero-D AF Fullframe E-Mount Lens

Published: June 26, 2025 Venus Optics Laowa 12mm f/2.8 Lite Zero-D MF Lens ($699) pairs Zero-D design with an ultra-wide 122° field of view on

Read More »

David Lynch’s Sony a7R II & a7S II Camera Kit Sells for $9,100

Published: June 20, 2025 David Lynch’s Sony a7R II & a7S II Camera Kit sells for $9,100 at Julien’s Auction of The David Lynch Collection.

Read More »

Leave a Comment

Your email address will not be published. Required fields are marked *