Sony A7R with the Zeiss FE 24-70 mm/F4 ZA lens shown for the first time at PhotoPlus Expo.

PhotoPlus Expo 2013 marked the U.S. public debut of the Sony A7 and A7R full-frame mirror-less cameras. I finally got to hold the Sony A7R with a FE 24-70 mm/F4 ZA OSS…and boy do I love this combination! Just add the FE 55/F1.8 ZA and I’m good to go.

But for those who won’t accept anything but the best, here’s a Sony A7R tricked out with the $4,000 Zeiss 55mm/F1.4 Otus lens with Zeiss T* anti-reflective lens coating. This lens is optimized for full-frame sensors using a floating element design for consistent image quality, minimal aberration and field distortion throughout the focus range.

Zeiss calls this is the sharpest lens they have ever produced. It’s their first normal lens to utilize Distagon lens design to eliminate chromatic aberrations. Coupled with Sony A7R’s 36.4 mp sensor with no low-pass anti-aliasing filter to blur out fine detail, these combine as a perfect pair.

In the spirit of the Sony-Zeiss partnership, Zeiss West Coast Rep Sandra Gold could be found working the Sony Booth at PhotoPlus with a Sony A7R tricked out with Zeiss’ 55mm/F1.4 Otus.

Sony featured talks by Sony Artisans Matthew Jordan Smith, Andy Katz, Me Ra Koh, David McLain, Robert Evans, Jeff Berlin and me – along with very special guests: legendary photographer Elliott Erwitt, Rick Smolan, Matt Kloskowski, Alex Garcia, Michelle Dunn Marsh, Vivienne Gucwa, Scott Markewitz, Theresa Dinan, Whitney Johnson, Maria Sprowls and Joe Brady.

‘Lets Talk Content’ Whitney Johnson, Maria Sprowls, Michelle Dunn Marsh, Elliott Erwitt and David McLain





Elliott Erwitt and me at PhotoPlus Expo beside my photo of the photography legend himself.

You can watch all of Sony’s talks from PhotoPlus Expo at sony.com/photoplus