Bloomberg takes a look at Sony’s success in the professional photography market and the reason’s why Nikon and Canon are playing catch-up with their upcoming fullframe mirrorless debuts.

“This isn’t the industry’s first major upheaval. Two decades ago, digital photography decimated manufacturers who stuck stubbornly to film (remember Kodak and Fujifilm?)…”

I expect we’ll see Nikon and Canon copying a lot of what Sony has done and attempting to take the credit. But they’ll have a much harder time catching up on lenses! I’m expecting that both fullframe mirrorless will launch with 4-5 native lenses, promising that adapters will take care of the rest. That all sounds fine until you discover the many benefits of native mirrorless glass.

Sony’s rapidly growing native FE lens line-up currently numbers THIRTY and counting…and you can expect Sony will keep their foot on the gas! Sony isn’t sitting idly while Nikon and Canon play catch-up. In addition to bolstering their FE glass, Sony has prioritized improved worldwide customer support based on success of Sony Imaging PRO Support’s walk-in service centers in the USA.

Read the full article on Bloomberg