Bloomberg: Sony’s New Super-Fast Cameras are Winning Over the Pros

Published: August 13, 2018

Bloomberg-Sony-Pros

Bloomberg takes a look at Sony’s success in the professional photography market and the reason’s why Nikon and Canon are playing catch-up with their upcoming fullframe mirrorless debuts.

“This isn’t the industry’s first major upheaval. Two decades ago, digital photography decimated manufacturers who stuck stubbornly to film (remember Kodak and Fujifilm?)…”

I expect we’ll see Nikon and Canon copying a lot of what Sony has done and attempting to take the credit. But they’ll have a much harder time catching up on lenses! I’m expecting that both fullframe mirrorless will launch with 4-5 native lenses, promising that adapters will take care of the rest. That all sounds fine until you discover the many benefits of native mirrorless glass.

Sony’s rapidly growing native FE lens line-up currently numbers THIRTY and counting…and you can expect Sony will keep their foot on the gas! Sony isn’t sitting idly while Nikon and Canon play catch-up. In addition to bolstering their FE glass, Sony has prioritized improved worldwide customer support based on success of Sony Imaging PRO Support’s walk-in service centers in the USA.

Read the full article on Bloomberg

Apply for B&H Photo Payboo Card

Thank you for supporting this website through purchases from our affiliate partners! We always strive to bring you the best deals and lowest prices.

Sony-FX3A-Cinema-Camera

Sony Announces Updated FX3A Cinema Camera

Published: May 8, 2025 Sony announces FX3A Cinema Camera with minor hardware updates: • LCD screen resolution upgrade: from 1.44 million dots to 2.36 million

Read More »
Sony-FE-50-150-F2-GM-FE-70-200-GM-II

Tale of the Tape: Sony FE 50-150mm F2 GM -vs- FE 70-200mm F2.8 GM II

Published: April 25, 2024 Here’s how the specs compare between the Sony FE 50-150mm F2 GM and Sony FE 70-200mm f/2.8 GM OSS II lenses.

Read More »

Sony Releases a7S III Firmware Update 4.00

Published: April 24, 2025 Sony has released a7S III Firmware Update 4.00 with major improvements to Shooting & Playback and FTP Transfer & Network functions.

Read More »

Leave a Comment

Your email address will not be published. Required fields are marked *