Blog

Sony Releases a7S III Firmware Update 5.01

Published: June 21, 2026 Sony a7S III Firmware Update 5.01 fixes an issue where part of the green frame indicating the AF status was not displaying properly when using the Expand Spot feature and also improves the overall operational stability of the camera Applicable Model ILCE-7SM3 Benefits and Improvements • ...

June 21, 2026

Camera Announcements

Sony Announces a7 V with Advanced AI Subject Recognition & Speeds up to 30 FPS

Published: December 2, 2025 SAN DIEGO. Dec. 2, 2025 – Sony Electronics introduces the Alpha 7 V ($2,899), the highly anticipated fifth generation in the ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7 IV Firmware Update 6.00

Published: November 26, 2025 Sony releases a7 IV Firmware Update 6.00 packed with new features including improved Shooting and Playback Functions Benefits and Improvements Shooting ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7R V Firmware Update 4.00

Published: November 26, 2025 Sony releases a7R V Firmware Update 4.00 packed with new features including improved Shooting and Playback Functions Benefits and Improvements Shooting ...

Written by

Brian Smith

Deals

Sony Holiday Deals on Cameras & Lenses

Published: November 4, 2025 Save on Sony Cameras $900 off + $50 cashback on Sony a7R V from B&H Photo | Amazon | Sony $700 ...

Written by

Brian Smith

Software & Firmware

Sony Launches Industry First Video-Compatible Camera Authenticity Solution for News Organizations & Broadcasters

Published: October 30, 2025 Current Support for Five Cameras with Expansion to Four More Models by 2026 SAN DIEGO. Oct. 30, 2025 – Sony Electronics ...

Written by

Brian Smith

Software & Firmware

Sony Releases Alpha 9 III Firmware Update 4.00

Published: October 30, 2025 Sony releases Alpha 9 III Firmware Update 4.00 packed with new features including Real-time Recognition AF+ with improved subject detection and ...

Written by

Brian Smith

Software & Firmware

Sony Releases Alpha 1 II Firmware Update 4.00

Published: October 30, 2025 Sony releases Alpha 1 II Firmware Update 4.00 packed with new features including Real-time Recognition AF+ with improved subject detection and ...

Written by

Brian Smith

Deals

Save $900 on Sony a7R V and $700 on a7 IV Cameras

Published: October 22, 2025 Black Friday arrived early for Sony Alpha creators. For a limited time, you can Save $900 on Sony a7R V and ...

Written by

Brian Smith

Deals

Prime Day Deals on Sony Cameras

Published: October 7, 2025 Get Prime Day Deals 2025 on Sony Cameras with added benefits directly from Sony. • SAVE $400 on Sony a7R V ...

Written by

Brian Smith