Blog

Tale-of-the-Tape: Sony FE 100-400mm Lenses

Published: August 5, 2026 With the announcement of the compact and lightweight Sony FE 100-400mm f/5.6-8 OSS lens, the Sony full frame E-mount lens line-up includes three Sony FE 100-400mm lenses including the Sony FE 100-400mm f/4.5 GM OSS and FE 100-400mm f/4.5-5.6 GM OSS lenses. Let’s take a look ...

August 5, 2026

Workshops

Patrick Murphy-Racey Hosts 4th Annual Sports Photography Workshop

Published: January 29, 2026 Here’s your chance to improve your sports photography when Sony Artisan Patrick Murphy-Racey hosts the 4th Annual Smoky Mountain Sports Photography ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7 IV Firmware Update 6.01 with Bug Fix

Published: January 15, 2026 Sony releases a7 IV Firmware Update 6.01 with a bug fix for users unable to update to Firmware 6.00 Benefits and ...

Written by

Brian Smith

Software & Firmware

Adobe Lightroom & Camera Raw Updates add Sony a7 V Preliminary Raw Support

Published: December 16, 2025 Adobe Lightroom & Camera Raw December 2025 updates add Sony a7 V preliminary raw support along with lens profile for the ...

Written by

Brian Smith

Software & Firmware

Sony Releases Alpha 1 Firmware Update 4.00

Published: December 10, 2025 Applicable Model This information is for the following models: ILCE-1 Benefits and Improvements • Adapts the display layout of shooting information for ...

Written by

Brian Smith

Camera Announcements

Sony Announces a7 V with Advanced AI Subject Recognition & Speeds up to 30 FPS

Published: December 2, 2025 SAN DIEGO. Dec. 2, 2025 – Sony Electronics introduces the Alpha 7 V ($2,899), the highly anticipated fifth generation in the ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7 IV Firmware Update 6.00

Published: November 26, 2025 Sony releases a7 IV Firmware Update 6.00 packed with new features including improved Shooting and Playback Functions Benefits and Improvements Shooting ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7R V Firmware Update 4.00

Published: November 26, 2025 Sony releases a7R V Firmware Update 4.00 packed with new features including improved Shooting and Playback Functions Benefits and Improvements Shooting ...

Written by

Brian Smith

Deals

Sony Holiday Deals on Cameras & Lenses

Published: November 4, 2025 Save on Sony Cameras $900 off + $50 cashback on Sony a7R V from B&H Photo | Amazon | Sony $700 ...

Written by

Brian Smith

Software & Firmware

Sony Launches Industry First Video-Compatible Camera Authenticity Solution for News Organizations & Broadcasters

Published: October 30, 2025 Current Support for Five Cameras with Expansion to Four More Models by 2026 SAN DIEGO. Oct. 30, 2025 – Sony Electronics ...

Written by

Brian Smith