Published: June 3, 2024 Sigma 28-45mm f/1.8 DG DN Art Lens for Sony E-mount is the world’s first full-frame zoom lens with a f/1.8 aperture throughout the entire zoom range. Design and Performance The lens features a total of 18 elements in 15 groups, with three aspherical and five Special Low Dispersion elements to minimize […]
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International business is no longer reserved for global giants. Today, a company can sell products, offer services, hire teams, and build partnerships across several countries without opening a physical office in every market. But while technology makes global expansion easier, language still decides how well a business is understood. For companies entering new markets, choosing
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Published: May 17, 2024 Sony Alpha 9 III continues to rack up awards as it wins the top prize at Camera Grand Prix 2024 The jury writes: “The mirrorless camera that for the first time adopts a global shutter1 that has been considered ideal bynow. It enables simultaneous exposure of all pixels on the sensor
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Published: May 15, 2024 Sony releases a7S III Firmware Update 3.01 with ISO and network connectivity bug fixes. Applicable Model ILCE-7SM3 Required Downloads Read this section before downloading the file. Save your settings: After updating to this version, the camera settings will be reset to the default values. Note: Since this update adds functions and
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Published: May 7, 2024 Sony customers in the USA & Canada can enjoy an additional one-year extended limited warranty on their purchases, doubling the existing warranty period to a total of two years, by just registering their product. This offer applies to products purchased between May 1, 2024, and September 30, 2024. Customers are simply
Sony Doubles Warranty for Registered Products in USA & Canada Thru 9/30/24 Read More »