Save Big on Hasselblad APS E-Mount Lenses!

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Sony Alpha 1 II and FE 28-70mm F2 GM Available for Pre-Order NOW!

Published: November 20, 2024 The new Sony Alpha 1 II and FE 28-70mm f/2 GM Lens are Available for Pre-Order NOW! Order Sony Alpha 1

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Sony Alpha 1 II Livestream NOON EST TODAY!

Published: November 20, 2024 TUNE IN at NOON EST TODAY for a Live Panel Discussion about the new Sony Alpha 1 II. I’ll join my

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Tale-of-the-Tape: Sony FE 28-70mm F2 GM -vs- Canon RF 28-70mm F2 L Lenses

Published: November 19, 2024 With the announcement of the Sony FE 28-70mm F2 GM lens, here’s how the specs compare with the Canon RF 28-70mm

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5 thoughts on “Save Big on Hasselblad APS E-Mount Lenses!”

    1. Aside from Canon, the entire photo universe refers to APS as a 1.5x crop.

      Canon refers to their 1.6x crop sensors as APS-C and their discontinued 1.3x crop sensors as APS-H.

      In real-world terms APS refers to 1.5x crop.

  1. couple of the reviews on B and H say “does not have the hybrid/phase detection focus” like the Sony version of the lens. is there any way to confirm that and should I just pony up for the Sony version at $249?

    1. Once again, this lens is made by Sony and it’s identical to the Sony version which was designed for the original Sony NEX-3 and NEX-5 before Phase-Detection was available for E-mount cameras. Either version will function the same.

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