Blog

Sony Releases a7S III Firmware Update 5.01

Published: June 21, 2026 Sony a7S III Firmware Update 5.01 fixes an issue where part of the green frame indicating the AF status was not displaying properly when using the Expand Spot feature and also improves the overall operational stability of the camera Applicable Model ILCE-7SM3 Benefits and Improvements • ...

June 21, 2026

Blog

How a Professional Production Agency Elevates Corporate and Brand Events

Behind every flawless corporate event stands a production agency that handled everything you never noticed. From lighting that sets the mood to logistics that run ...

Written by

Brian Smith

Lens Announcements

Laowa Announces 15mm f/4.5 0.5X Wide Angle Macro Lens

Published: May 15, 2025 Venus Optics announces the Laowa 15mm f/4.5 Wide-Angle Macro lens ($399) with a 0.5x magnification ratio. This capability allows the capture ...

Written by

Brian Smith

Cameras

Sony Announces Updated FX3A Cinema Camera

Published: May 8, 2025 Sony announces FX3A Cinema Camera with minor hardware updates: • LCD screen resolution upgrade: from 1.44 million dots to 2.36 million ...

Written by

Brian Smith

Lenses

Tale of the Tape: Sony FE 50-150mm F2 GM -vs- FE 70-200mm F2.8 GM II

Published: April 25, 2024 Here’s how the specs compare between the Sony FE 50-150mm F2 GM and Sony FE 70-200mm f/2.8 GM OSS II lenses. ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7S III Firmware Update 4.00

Published: April 24, 2025 Sony has released a7S III Firmware Update 4.00 with major improvements to Shooting & Playback and FTP Transfer & Network functions. ...

Written by

Brian Smith

Software & Firmware

Sony Releases Firmware Update 2.00 for a7C II & a7C R

Published: April 24, 2025 Sony releases Firmware Update 2.00 for a7C II & a7C R cameras with major upgrades to Shooting & Playback and FTP ...

Written by

Brian Smith

Lenses

Sony FE 50-150mm F2 GM Lens Available for Pre-Order NOW!

Published: April 23, 2025 Sony FE 50-150mm F2 GM Lens ($3,899) is an impressively fast f/2 constant maximum aperture normal to telephoto zoom that’s ideal ...

Written by

Brian Smith

Lens Announcements

Sony Announces FE 50-150mm F2 GM Lens

Published: April 22, 2024 Sony Electronics Inc. introduces the FE 50-150mm F2 GM (SEL50150GM), the world’s firsti telephoto zoom lens with a maximum focal length ...

Written by

Brian Smith

Software & Firmware

Sony Releases Alpha 1 II Firmware Update 2.01

Published: April 15, 2025 Sony releases Alpha 1 II Firmware Update 2.01 with a pair of minor bug fixes. Applicable Model This information is for ...

Written by

Brian Smith