Blog

Sony Introduces Fifth Generation RX10 V All-in-One Super Zoom Camera for Travel, Wildlife and Sports Photography

Published: July 9, 2026 The wait is finally over. Sony has unveiled the much sought after successor to their legendary RX10 bridge camera, the RX10 V ($2,299 from B&H Photo | Amazon | Sony), the fifth generation of its RX10 all-in-one camera series. A single body covers wide-angle to super-telephoto ...

July 9, 2026

Product Announcements

Sony Announces GP-VPT3 Multi-Function Shooting Grip & RMT-VP2 Wireless Remote Commander

Published: May 21, 2025 Sony announces the GP-VPT3 Wireless Shooting Grip/Tripod ($159.99) and RMT-VP2 Wireless Remote Commander ($89.99) featuring Bluetooth wireless technology compatible with Alpha ...

Written by

Brian Smith

Blog

How a Professional Production Agency Elevates Corporate and Brand Events

Behind every flawless corporate event stands a production agency that handled everything you never noticed. From lighting that sets the mood to logistics that run ...

Written by

Brian Smith

Lens Announcements

Laowa Announces 15mm f/4.5 0.5X Wide Angle Macro Lens

Published: May 15, 2025 Venus Optics announces the Laowa 15mm f/4.5 Wide-Angle Macro lens ($399) with a 0.5x magnification ratio. This capability allows the capture ...

Written by

Brian Smith

Cameras

Sony Announces Updated FX3A Cinema Camera

Published: May 8, 2025 Sony announces FX3A Cinema Camera with minor hardware updates: • LCD screen resolution upgrade: from 1.44 million dots to 2.36 million ...

Written by

Brian Smith

Lenses

Tale of the Tape: Sony FE 50-150mm F2 GM -vs- FE 70-200mm F2.8 GM II

Published: April 25, 2024 Here’s how the specs compare between the Sony FE 50-150mm F2 GM and Sony FE 70-200mm f/2.8 GM OSS II lenses. ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7S III Firmware Update 4.00

Published: April 24, 2025 Sony has released a7S III Firmware Update 4.00 with major improvements to Shooting & Playback and FTP Transfer & Network functions. ...

Written by

Brian Smith

Software & Firmware

Sony Releases Firmware Update 2.00 for a7C II & a7C R

Published: April 24, 2025 Sony releases Firmware Update 2.00 for a7C II & a7C R cameras with major upgrades to Shooting & Playback and FTP ...

Written by

Brian Smith

Lenses

Sony FE 50-150mm F2 GM Lens Available for Pre-Order NOW!

Published: April 23, 2025 Sony FE 50-150mm F2 GM Lens ($3,899) is an impressively fast f/2 constant maximum aperture normal to telephoto zoom that’s ideal ...

Written by

Brian Smith

Lens Announcements

Sony Announces FE 50-150mm F2 GM Lens

Published: April 22, 2024 Sony Electronics Inc. introduces the FE 50-150mm F2 GM (SEL50150GM), the world’s firsti telephoto zoom lens with a maximum focal length ...

Written by

Brian Smith