Blog

Sony Releases a7S III Firmware Update 5.01

Published: June 21, 2026 Sony a7S III Firmware Update 5.01 fixes an issue where part of the green frame indicating the AF status was not displaying properly when using the Expand Spot feature and also improves the overall operational stability of the camera Applicable Model ILCE-7SM3 Benefits and Improvements • ...

June 21, 2026

Cameras

Bid on David Lynch’s Sony Cameras at Julien’s Auctions

Published: June 2, 2025 Here’s your chance to bid on David Lynch’s Sony a7S II and a7R II cameras and lenses at Julien’s Auction of ...

Written by

Brian Smith

Voigtlander-75mm-F1-8-E-Portrait-Heliar-Lens

Lenses

Voigtländer 75mm f/1.8 Portrait Heliar Lens Available for Pre-Order NOW!

Published: May 30, 2025 Voigtländer Portrait Heliar 75mm f/1.8 ($999) full-frame E-mount lens offers a spherical aberration control ring that provides under- or over-corrected spherical ...

Written by

Brian Smith

Cameras

Sony FX2 Cinema Camera Available for Pre-Order NOW!

Published: May 29, 2025 Sony FX2 Cinema Camera ($2,699) combines the comprehensive video capabilities of the Cinema Line with enhanced 33MP still image capture in ...

Written by

Brian Smith

Camera Announcements

Sony Announces FX2 Full-frame Cinema Camera with Tiltable EVF

Published: May 28, 2025 Sony announces the FX2 Cinema Camera ($2,699) offering a seamless entry point into the broader Cinema Line range, giving greater cinematic ...

Written by

Brian Smith

Lighting Gear

Godox Announces iT30Pro S TTL Mini Flash for Sony

Published: May 26, 2025 Godox iT30Pro S TTL Mini Flash for Sony ($74.90) is a highly portable TTL flash for Sony cameras offering support for ...

Written by

Brian Smith

Lenses

Sony FE 50-150mm F2 GM In-Stock USA!

Published: May 23, 2025 The new Sony FE 50-150mm F2 GM lens is in-stock and shipping in the USA! Sony FE 50-150mm F2 GM Lens ...

Written by

Brian Smith

Lighting Gear

Profoto Announces TTL Global Shutter Flash Compatibility for Sony a9 III

Published: May 22, 2025 Sony and Profoto are expanding their technology partnership with the release of new firmware updates that make Profoto flashes compatible with ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7 IV Firmware Update 5.01

Published: May 22, 2025 Sony a7 IV Firmware Update 5.01 adds Access Authentication and WPA2 & WPA3 Wi-Fi support plus bug fixes. Benefits and Improvements ...

Written by

Brian Smith

Product Announcements

Sony Announces GP-VPT3 Multi-Function Shooting Grip & RMT-VP2 Wireless Remote Commander

Published: May 21, 2025 Sony announces the GP-VPT3 Wireless Shooting Grip/Tripod ($159.99) and RMT-VP2 Wireless Remote Commander ($89.99) featuring Bluetooth wireless technology compatible with Alpha ...

Written by

Brian Smith