Blog

Sony Introduces Fifth Generation RX10 V All-in-One Super Zoom Camera for Travel, Wildlife and Sports Photography

Published: July 9, 2026 The wait is finally over. Sony has unveiled the much sought after successor to their legendary RX10 bridge camera, the RX10 V ($2,299 from B&H Photo | Amazon | Sony), the fifth generation of its RX10 all-in-one camera series. A single body covers wide-angle to super-telephoto ...

July 9, 2026

Software & Firmware

Sony Releases a6700 Firmware Update 2.00

Published: June 10, 2025 Benefits and Improvements • Increases the maximum number of images that can be recorded in one folder to 9,999 • Improves ...

Written by

Brian Smith

Cameras

Bid on David Lynch’s Sony Cameras at Julien’s Auctions

Published: June 2, 2025 Here’s your chance to bid on David Lynch’s Sony a7S II and a7R II cameras and lenses at Julien’s Auction of ...

Written by

Brian Smith

Voigtlander-75mm-F1-8-E-Portrait-Heliar-Lens

Lenses

Voigtländer 75mm f/1.8 Portrait Heliar Lens Available for Pre-Order NOW!

Published: May 30, 2025 Voigtländer Portrait Heliar 75mm f/1.8 ($999) full-frame E-mount lens offers a spherical aberration control ring that provides under- or over-corrected spherical ...

Written by

Brian Smith

Cameras

Sony FX2 Cinema Camera Available for Pre-Order NOW!

Published: May 29, 2025 Sony FX2 Cinema Camera ($2,699) combines the comprehensive video capabilities of the Cinema Line with enhanced 33MP still image capture in ...

Written by

Brian Smith

Camera Announcements

Sony Announces FX2 Full-frame Cinema Camera with Tiltable EVF

Published: May 28, 2025 Sony announces the FX2 Cinema Camera ($2,699) offering a seamless entry point into the broader Cinema Line range, giving greater cinematic ...

Written by

Brian Smith

Lighting Gear

Godox Announces iT30Pro S TTL Mini Flash for Sony

Published: May 26, 2025 Godox iT30Pro S TTL Mini Flash for Sony ($74.90) is a highly portable TTL flash for Sony cameras offering support for ...

Written by

Brian Smith

Lenses

Sony FE 50-150mm F2 GM In-Stock USA!

Published: May 23, 2025 The new Sony FE 50-150mm F2 GM lens is in-stock and shipping in the USA! Sony FE 50-150mm F2 GM Lens ...

Written by

Brian Smith

Lighting Gear

Profoto Announces TTL Global Shutter Flash Compatibility for Sony a9 III

Published: May 22, 2025 Sony and Profoto are expanding their technology partnership with the release of new firmware updates that make Profoto flashes compatible with ...

Written by

Brian Smith

Software & Firmware

Sony Releases a7 IV Firmware Update 5.01

Published: May 22, 2025 Sony a7 IV Firmware Update 5.01 adds Access Authentication and WPA2 & WPA3 Wi-Fi support plus bug fixes. Benefits and Improvements ...

Written by

Brian Smith