The #1 Super Bowl commercial showcases the power of still photography! How cool is that?

Thanks to some good detective work by Rob Haggart of APhotoEditor…here…as Paul Harvey would say…is the rest…of the story…

This 2-minute spot for Ram Trucks featuring the American Farmer was created by Jimmy Bonner of The Richard’s Group featured photographs by Andy Anderson, William Allard, Jim Arndt, Daniel Beltra, Mark Gooch, Andy Mahr, Kurt Markus, David Spielman, Matt Turley and Olaf Veltman. He asked them to go spend time with farmers and ranchers and take pictures to be shown in a 2 minute spot for Ram during the Super Bowl.

No AD’s, No clients, No craft service – just photographers and their subjects.

With ads this year at nearly $3,800,000 per 30 seconds, here’s some free airtime for the pricey 2 minute spot …

Read more on photographer Andy Anderson’s blog