Blog
Sony a7 IV Firmware 2.00 adds Creators’ App Support
Sony a7 IV Firmware 2.00 adds support for the new Creators’ App mobile application that replaces the Imaging Edge Mobile app. Note: This update is only available for memory cards. Windows and macOS versions are not provided. Benefits and Improvements • Adds support for the Creators’ App [Note: The new …
Tale of the Tape: Fast 50mm FE Lens Comparisons
How do four premium quality FAST 50mm lenses for Sony Fullframe E-mount cameras compare? Here’s a Tale of the Tape comparison between the Sony FE …
Sony FE 20-70mm F4 G Lens In-Stock NOW!
Sony FE 20-70mm F/4 G Lens is In-Stock NOW! The ultra-wide Sony FE 20-70mm f/4 G spans a popular and versatile range of focal lengths …
Sony FE 50mm F1.4 GM Lens Available for Pre-Order NOW!
Sony FE 50mm F1.4 GM Lens Available for Pre-Order NOW! Offering the latest in lens technology, the Sony FE 50mm f/1.4 GM Lens is designed …
Lens Review: Sony FE 50mm F1.4 GM Field Test
New Star in the Sony G Master Lens Lineup Sony FE 50mm F1.4 GM ($1,298) is the latest addition to the Sony G Master lens …
AstrHori 18mm F8 Shift Lens
The compact and lightweight AstrHori 18mm F8 Shift Lens is an inexpensive ($119 on Amazon) wide angle shift lens compatible with E-mount cameras. Be aware …
Sigma 50mm F1.4 DG DN Art Lens Specs
Sigma announces the 50mm F1.4 DG DN Art lens ($849) designed for Sony E-mount mirrorless cameras. Its 50mm focal length is ideally suited for portraiture, …
SPINN CP Camera Carrying System Launches Kickstarter Campaign
SPINN CP base plate transfers your camera strap from the top to the bottom of your camera body. Simple physics with an amazing result: Your …
Sony Releases E 16-50mm PZ OSS Lens Firmware Update Ver. 02
Sony Releases E 16-50mm PZ OSS Lens Firmware Update Ver. 02 for improved AF performance Download for WIN | MAC (Mac version is compatible with …
Sony FE 20-70mm F/4 G Lens Available for Pre-Order NOW!
Sony FE 20-70mm F/4 G Lens is Available for Pre-Order NOW! The ultra-wide Sony FE 20-70mm f/4 G spans a popular and versatile range of …
Sony Announces Development of FE 300mm F2.8 G Master OSS Lens to Launch in Early 2024
Sony Electronics announced the development of the long-awaited Fullframe E-mount 300mm F2.8 G Master OSS Telephoto Lens, with a target launch date in early 2024. …
Sony Announces FE 20-70mm F4 G Lens
Sony announces the FE 20-70mm F4 G Lens ($1,098 from B&H Photo | Amazon | Adorama). This constant F4 aperture standard zoom extends the ultra-wide …
Today Only! Save $550 on Zeiss Batis 18mm F2.8 FE Lens
Zeiss Batis 18mm F2.8 FE Lens | List Price $1,549 | Save $550 | Today Only $999 SAVE NOW! Deal Ends 11:59pm ET January 8, …